Brandwave

Lower Street vs Wondery:Which is more popular?

In September 2026, Wondery had more branded searches than Lower Street among podcast marketing agencies worldwide. Wondery had about 6,600 branded searches, while Lower Street had 5,400. Wondery made up 50.9% of all podcast marketing agency searches we track, and Lower Street accounted for 41.7%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, Lower Street appeared in two of the five answers and Wondery in none.

Among podcast marketing agencies worldwide in September 2026

Who do people search for more?

Wondery, about 22% more searches than Lower Street

Wondery 6.6K searchesLower Street 5.4K searches

Who does AI mention more?

Lower Street, mentioned in 2 of 5 answers, Wondery in 0

Lower Street in 2 of 5Wondery in 0 of 5

Who does AI recommend more?

Lower Street, the only one of the two named

Lower Street first in 2Wondery never named

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lower Street was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wondery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Podglomerate1st
  2. Lower Street2nd
  3. ADOPTER Media2nd
  4. Caspian Studios4th
  5. Wondery–
  6. Audio Up–
  7. Pacific Content–
  8. Sonic Influencer Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lower Street or Wondery more popular in search?

This chart shows how often people search Google for Lower Street and Wondery by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

Lower Street and Wondery among podcast marketing agencies worldwide, by month

Share of searches by month for Wondery, Lower Street. The figures are in the table below the chart.

View monthly share of searches table
MonthWonderyLower StreetAudio UpADOPTER MediaCaspian StudiosThe PodglomeratePacific ContentSonic Influencer Marketing
Oct 202576.2%18.5%3.4%0.58%0.58%0.31%0.38%0.03%
Nov 202572.1%21.4%4.3%0.54%0.68%0.34%0.54%0.05%
Dec 202571.9%21.4%4.9%0.53%0.53%0.34%0.34%0.05%
Jan 202671.6%21.3%4.3%0.82%1%0.44%0.53%0.05%
Feb 202663%28%5.6%1.1%1.1%0.57%0.57%0.06%
Mar 202654.9%36.6%4.9%1.4%0.94%0.61%0.5%0.06%
Apr 202663.4%28.3%4.6%0.89%1.1%1.1%0.58%0.1%
May 202659.4%32.4%5.3%0.84%0.84%0.54%0.66%0.12%
Jun 202654.5%36.3%5.9%0.94%1.1%0.61%0.47%0.07%
Jul 202655.5%37%4%1.2%1.2%0.62%0.48%0.07%
Aug 202651.1%41.8%3.7%1.3%1.1%0.54%0.39%0.08%
Sep 202650.9%41.7%3%2%1.1%0.85%0.39%0.08%

How has the Lower Street and Wondery comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast marketing agencies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Wondery worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lower Street’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lower Street

1 branded search term

  • lower street

Wondery

1 branded search term

  • wondery

How the Brand Demand Index is measured

Other head-to-heads among podcast marketing agencies

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