ADOPTER Media vs Audio Up:Which is more popular?

Name: ADOPTER Media vs Audio Up: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Audio Up had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Audio Up had about 390 branded searches, while ADOPTER Media had 260. Audio Up made up 3% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, ADOPTER Media appeared in two of the five answers and Audio Up in none.

Among podcast marketing agencies worldwide in September 2026

Follow ADOPTER Media vs Audio Up and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Audio Up did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Podglomerate	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Lower Street	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
ADOPTER Media	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Caspian Studios	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Wondery	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Audio Up	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pacific Content	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sonic Influencer Marketing	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Asked ChatGPT
“Which podcast marketing agency should I hire?”
Asked ChatGPT
“What are the best podcast marketing agencies?”
1. 1Lower Street
2. 2Caspian Studios
Asked ChatGPT
“What's the best podcast marketing agency for growing an audience?”
1. 1The Podglomerate
Searched Google, AI Overview
“podcast marketing agency”
Searched Google, AI Overview
“podcast advertising agency”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADOPTER Media or Audio Up more popular in search?

This chart shows how often people search Google for ADOPTER Media and Audio Up by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

ADOPTER Media and Audio Up among podcast marketing agencies worldwide, by month

Month	Wondery	Lower Street	Audio Up	ADOPTER Media	Caspian Studios	The Podglomerate	Pacific Content	Sonic Influencer Marketing
Oct 2025	76.2%	18.5%	3.4%	0.58%	0.58%	0.31%	0.38%	0.03%
Nov 2025	72.1%	21.4%	4.3%	0.54%	0.68%	0.34%	0.54%	0.05%
Dec 2025	71.9%	21.4%	4.9%	0.53%	0.53%	0.34%	0.34%	0.05%
Jan 2026	71.6%	21.3%	4.3%	0.82%	1%	0.44%	0.53%	0.05%
Feb 2026	63%	28%	5.6%	1.1%	1.1%	0.57%	0.57%	0.06%
Mar 2026	54.9%	36.6%	4.9%	1.4%	0.94%	0.61%	0.5%	0.06%
Apr 2026	63.4%	28.3%	4.6%	0.89%	1.1%	1.1%	0.58%	0.1%
May 2026	59.4%	32.4%	5.3%	0.84%	0.84%	0.54%	0.66%	0.12%
Jun 2026	54.5%	36.3%	5.9%	0.94%	1.1%	0.61%	0.47%	0.07%
Jul 2026	55.5%	37%	4%	1.2%	1.2%	0.62%	0.48%	0.07%
Aug 2026	51.1%	41.8%	3.7%	1.3%	1.1%	0.54%	0.39%	0.08%
Sep 2026	50.9%	41.7%	3%	2%	1.1%	0.85%	0.39%	0.08%

How has the ADOPTER Media and Audio Up comparison changed over the last 12 months?

3 findings

Audio Up was ahead of ADOPTER Media in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide moved from 0.58% to 2%, and its estimated monthly branded searches moved from 170 to 260.
Across the 12 months ending September 2026, Audio Up’s share of searches among podcast marketing agencies worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 1K to 390.

How did search popularity change for podcast marketing agencies worldwide in September 2026?

2 changes

In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%.
In September 2026, Audio Up lost share of searches among podcast marketing agencies worldwide, from 3.7% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADOPTER Media’s and Audio Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.