ADOPTER Media vs Lower Street:Which is more popular?
In September 2026, Lower Street had more branded searches than ADOPTER Media among podcast marketing agencies worldwide. Lower Street had about 5,400 branded searches, while ADOPTER Media had 260. Lower Street made up 41.7% of all podcast marketing agency searches we track, and ADOPTER Media accounted for 2%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, ADOPTER Media and Lower Street each appeared in two of the five answers. ADOPTER Media was mentioned before Lower Street in two out of three answers.
Who do people search for more?
Lower Street, about 21 searches for every 1 for ADOPTER Media
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ADOPTER Media, named ahead of Lower Street in 2 of 3 answers
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Top podcast marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lower Street was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ADOPTER Media was listed before Lower Street in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast marketing agencies
5 answers
Asked ChatGPT
“Which podcast marketing agency should I hire?”
Asked ChatGPT
“What are the best podcast marketing agencies?”
Asked ChatGPT
“What's the best podcast marketing agency for growing an audience?”
Searched Google, AI Overview
“podcast marketing agency”
Searched Google, AI Overview
“podcast advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ADOPTER Media or Lower Street more popular in search?
This chart shows how often people search Google for ADOPTER Media and Lower Street by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Lower Street, ADOPTER Media. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wondery | Lower Street | Audio Up | ADOPTER Media | Caspian Studios | The Podglomerate | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 18.5% | 3.4% | 0.58% | 0.58% | 0.31% | 0.38% | 0.03% |
| Nov 2025 | 72.1% | 21.4% | 4.3% | 0.54% | 0.68% | 0.34% | 0.54% | 0.05% |
| Dec 2025 | 71.9% | 21.4% | 4.9% | 0.53% | 0.53% | 0.34% | 0.34% | 0.05% |
| Jan 2026 | 71.6% | 21.3% | 4.3% | 0.82% | 1% | 0.44% | 0.53% | 0.05% |
| Feb 2026 | 63% | 28% | 5.6% | 1.1% | 1.1% | 0.57% | 0.57% | 0.06% |
| Mar 2026 | 54.9% | 36.6% | 4.9% | 1.4% | 0.94% | 0.61% | 0.5% | 0.06% |
| Apr 2026 | 63.4% | 28.3% | 4.6% | 0.89% | 1.1% | 1.1% | 0.58% | 0.1% |
| May 2026 | 59.4% | 32.4% | 5.3% | 0.84% | 0.84% | 0.54% | 0.66% | 0.12% |
| Jun 2026 | 54.5% | 36.3% | 5.9% | 0.94% | 1.1% | 0.61% | 0.47% | 0.07% |
| Jul 2026 | 55.5% | 37% | 4% | 1.2% | 1.2% | 0.62% | 0.48% | 0.07% |
| Aug 2026 | 51.1% | 41.8% | 3.7% | 1.3% | 1.1% | 0.54% | 0.39% | 0.08% |
| Sep 2026 | 50.9% | 41.7% | 3% | 2% | 1.1% | 0.85% | 0.39% | 0.08% |
How has the ADOPTER Media and Lower Street comparison changed over the last 12 months?
3 findings
- Lower Street was ahead of ADOPTER Media in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADOPTER Media’s share of searches among podcast marketing agencies worldwide moved from 0.58% to 2%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Lower Street’s share of searches among podcast marketing agencies worldwide moved from 18.5% to 41.7%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for podcast marketing agencies worldwide in September 2026?
1 change
In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ADOPTER Media’s and Lower Street’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ADOPTER Media
1 branded search term
- adopter media
Lower Street
1 branded search term
- lower street
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