Brandwave

ADOPTER Media vs Pacific Content:Which is more popular?

In September 2026, ADOPTER Media had more branded searches than Pacific Content among podcast marketing agencies worldwide. ADOPTER Media had about 260 branded searches, while Pacific Content had 50. ADOPTER Media made up 2% of all podcast marketing agency searches we track, and Pacific Content accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about podcast marketing agencies, ADOPTER Media appeared in two of the five answers and Pacific Content in none.

Among podcast marketing agencies worldwide in September 2026

Who do people search for more?

ADOPTER Media, about 5 searches for every 1 for Pacific Content

ADOPTER Media 260 searchesPacific Content 50 searches

Who does AI mention more?

ADOPTER Media, mentioned in 2 of 5 answers, Pacific Content in 0

ADOPTER Media in 2 of 5Pacific Content in 0 of 5

Who does AI recommend more?

ADOPTER Media, the only one of the two named

ADOPTER Media first in 2Pacific Content never named

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Top podcast marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADOPTER Media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pacific Content did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Podglomerate1st
  2. Lower Street2nd
  3. ADOPTER Media2nd
  4. Caspian Studios4th
  5. Wondery–
  6. Audio Up–
  7. Pacific Content–
  8. Sonic Influencer Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Podglomerate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lower Street2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADOPTER Media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caspian Studios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wondery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Content0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonic Influencer Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast marketing agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADOPTER Media or Pacific Content more popular in search?

This chart shows how often people search Google for ADOPTER Media and Pacific Content by name. Each line represents a brand's share of searches for all eight podcast marketing agencies we track, month by month, from English-language searches worldwide.

ADOPTER Media and Pacific Content among podcast marketing agencies worldwide, by month

Share of searches by month for ADOPTER Media, Pacific Content. The figures are in the table below the chart.

View monthly share of searches table
MonthWonderyLower StreetAudio UpADOPTER MediaCaspian StudiosThe PodglomeratePacific ContentSonic Influencer Marketing
Oct 202576.2%18.5%3.4%0.58%0.58%0.31%0.38%0.03%
Nov 202572.1%21.4%4.3%0.54%0.68%0.34%0.54%0.05%
Dec 202571.9%21.4%4.9%0.53%0.53%0.34%0.34%0.05%
Jan 202671.6%21.3%4.3%0.82%1%0.44%0.53%0.05%
Feb 202663%28%5.6%1.1%1.1%0.57%0.57%0.06%
Mar 202654.9%36.6%4.9%1.4%0.94%0.61%0.5%0.06%
Apr 202663.4%28.3%4.6%0.89%1.1%1.1%0.58%0.1%
May 202659.4%32.4%5.3%0.84%0.84%0.54%0.66%0.12%
Jun 202654.5%36.3%5.9%0.94%1.1%0.61%0.47%0.07%
Jul 202655.5%37%4%1.2%1.2%0.62%0.48%0.07%
Aug 202651.1%41.8%3.7%1.3%1.1%0.54%0.39%0.08%
Sep 202650.9%41.7%3%2%1.1%0.85%0.39%0.08%

How has the ADOPTER Media and Pacific Content comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast marketing agencies worldwide in September 2026?

2 changes
  1. In September 2026, ADOPTER Media gained share of searches among podcast marketing agencies worldwide, from 1.3% to 2%.

  2. Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADOPTER Media’s and Pacific Content’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADOPTER Media

1 branded search term

  • adopter media

Pacific Content

1 branded search term

  • pacific content

How the Brand Demand Index is measured

Other head-to-heads among podcast marketing agencies

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