Brandwave

Robalo vs Yellowfin:Which is more popular?

In September 2026, Robalo had more branded searches than Yellowfin among boat brands worldwide. Robalo had about 9,900 branded searches, while Yellowfin had 6,600. Robalo made up 4.5% of all boat brand searches we track, and Yellowfin accounted for 3%. When we asked ChatGPT and Google AI Overviews about boat brands, Yellowfin appeared in three of the five answers and Robalo in two. Yellowfin was mentioned before Robalo in two out of three answers that named either.

Among boat brands worldwide in September 2026

Who do people search for more?

Robalo, about 50% more searches than Yellowfin

Robalo 9.9K searchesYellowfin 6.6K searches

Who does AI mention more?

Yellowfin, mentioned in 3 of 5 answers, Robalo in 2

Yellowfin in 3 of 5Robalo in 2 of 5

Who does AI recommend more?

Yellowfin, named ahead of Robalo in 2 of 3 answers

Yellowfin first in 2Robalo first in 1

Follow Robalo vs Yellowfin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yellowfin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Robalo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yellowfin was listed before Robalo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boston Whaler1st
  2. Grady-White2nd
  3. Bennington3rd
  4. Yellowfin4th
  5. Robalo5th
  6. Sea Ray6th
  7. Barletta7th
  8. Malibu8th
  9. MasterCraft9th
  10. Nautique10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about boat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Robalo or Yellowfin more popular in search?

This chart shows how often people search Google for Robalo and Yellowfin by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.

Robalo and Yellowfin among boat brands worldwide, by month

Share of searches by month for Robalo, Yellowfin. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

How has the Robalo and Yellowfin comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Yellowfin took it in December 2025, Robalo took it in February 2026, Yellowfin took it in March 2026, Robalo took it in June 2026.
  • Across the 12 months ending September 2026, Robalo’s share of searches among boat brands worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide moved from 3.6% to 3%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for boat brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Robalo worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Robalo’s and Yellowfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robalo

1 branded search term

  • robalo boats

Yellowfin

1 branded search term

  • yellowfin boats

How the Brand Demand Index is measured

Other head-to-heads among boat brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.