Brandwave

How popular isBennington?

In September 2026, people searched for Bennington by name about 9,900 times worldwide, about the same as the previous year. These searches made up 4.5% of all global boat brand searches, placing Bennington seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about boat brands, Bennington appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Bennington is the seventh most searched of 11 competitors and the third most recommended in AI answers.

  1. Boston WhalerShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Sea RayShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. MalibuShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. BaylinerShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  5. BenningtonShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bennington was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bennington is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boston Whaler1st
  2. Grady-White2nd
  3. Bennington3rd
  4. Yellowfin4th
  5. Robalo5th
  6. Sea Ray6th
  7. Barletta7th
  8. Malibu8th
  9. MasterCraft9th
  10. Nautique10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about boat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which boat brands compete with Bennington?

Bennington against boat brands worldwide, by month

Share of searches by month for Boston Whaler, Sea Ray, Malibu, Bayliner, Grady-White, MasterCraft, Bennington, Nautique, Robalo, Barletta, Yellowfin. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

  1. 1.Boston Whaler

    32.8%

    Held 1st. 72.6K estimated branded searches, -33.1% vs prior month. Share +2.6 points.

  2. 2.Sea Ray

    18.9%

    Held 2nd. 41.9K estimated branded searches, -45.3% vs prior month. Share -2.4 points.

  3. 3.Malibu

    10%

    Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share +0.8 points.

  4. 4.Bayliner

    6.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.5 points.

  5. 5.Grady-White

    6.7%

    Moved from 4th to 5th. 14.8K estimated branded searches, -45.4% vs prior month. Share -0.9 points.

  6. 6.MasterCraft

    5.5%

    Held 6th. 12.1K estimated branded searches, -45.5% vs prior month. Share -0.7 points.

  7. 7.Bennington

    4.5%

    Moved from 8th to 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.

  8. 8.Nautique

    4.5%

    Moved from 7th to 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.6 points.

  9. 9.Robalo

    4.5%

    Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.

  10. 10.Barletta

    3%

    Held 10th. 6.6K estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  11. 11.Yellowfin

    3%

    Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share +0.2 points.

Compare popularity between Bennington and its closest rivals

Every comparison with Bennington

10 comparisons

How has branded search demand for Bennington changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bennington worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Bennington’s share of searches among boat brands worldwide decreased from 5.3% to 4.5%.
  • Across the 12 months ending September 2026, Bennington’s share of searches among boat brands worldwide peaked at 6.1% in June 2026 and was lowest at 3.6% in December 2025.
  • Across the 12 months ending September 2026, Bennington fell from 6th to 7th among boat brands worldwide.

How did search popularity change for boat brands worldwide in September 2026?

6 changes

  1. In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches.

  2. In September 2026, Boston Whaler gained share of searches among boat brands worldwide, from 30.2% to 32.8%.

  3. In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%.

  4. In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.

  5. In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%.

  6. In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%.

How are Bennington’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bennington’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bennington pontoon

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How the Brand Demand Index is measured

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