Brandwave

Bennington vs Nautique:Which is more popular?

In September 2026, Bennington and Nautique were level in searches among boat brands worldwide, with an estimated 9.9K branded searches each, at 4.5% of the total each. When we asked ChatGPT and Google AI Overviews about boat brands, Bennington appeared in four of the five answers and Nautique in two. Bennington was mentioned before Nautique in every answer that named either.

Among boat brands worldwide in September 2026

Who do people search for more?

Bennington and Nautique are searched for about as often as each other.

Bennington 9.9K searchesNautique 9.9K searches

Who does AI mention more?

Bennington, mentioned in 4 of 5 answers, Nautique in 2

Bennington in 4 of 5Nautique in 2 of 5

Who does AI recommend more?

Bennington, named ahead of Nautique in 4 of 4 answers

Bennington first in 4Nautique never first

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bennington was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nautique was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bennington was listed before Nautique in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boston Whaler1st
  2. Grady-White2nd
  3. Bennington3rd
  4. Yellowfin4th
  5. Robalo5th
  6. Sea Ray6th
  7. Barletta7th
  8. Malibu8th
  9. MasterCraft9th
  10. Nautique10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about boat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bennington or Nautique more popular in search?

This chart shows how often people search Google for Bennington and Nautique by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.

Bennington and Nautique among boat brands worldwide, by month

Share of searches by month for Bennington, Nautique. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

How has the Bennington and Nautique comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Nautique took it in August 2026.
  • Across the 12 months ending September 2026, Bennington’s share of searches among boat brands worldwide moved from 5.3% to 4.5%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Nautique’s share of searches among boat brands worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for boat brands worldwide in September 2026?

2 changes
  1. In September 2026, Nautique lost share of searches among boat brands worldwide, from 5% to 4.5%.

  2. In September 2026, Bennington rose from 8th to 7th among boat brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bennington’s and Nautique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bennington

1 branded search term

  • bennington pontoon

Nautique

1 branded search term

  • nautique boats

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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