Bayliner vs Sea Ray:Which is more popular?
In September 2026, Sea Ray had more branded searches than Bayliner among boat brands worldwide. Sea Ray had about 41,900 branded searches, while Bayliner had 14,800. Sea Ray made up 18.9% of all boat brand searches we track, and Bayliner accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about boat brands, Sea Ray appeared in three of the five answers and Bayliner in one. Sea Ray was mentioned before Bayliner in every answer that named either.
Who do people search for more?
Sea Ray, about 3 searches for every 1 for Bayliner
Who does AI mention more?
Sea Ray, mentioned in 3 of 5 answers, Bayliner in 1
Who does AI recommend more?
Sea Ray, named ahead of Bayliner in 3 of 3 answers
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea Ray was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bayliner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sea Ray was listed before Bayliner in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boston Whaler1st
Grady-White2nd
Bennington3rd- Yellowfin4th
Robalo5th- Sea Ray6th
Barletta7th
Malibu8th
MasterCraft9th- +1 more
- Bayliner11th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bayliner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy?”
Asked ChatGPT
“What are the best boat brands?”
Asked ChatGPT
“What's the best boat brand for family boating?”
Searched Google, AI Overview
“boat brands”
Searched Google, AI Overview
“fishing boat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bayliner or Sea Ray more popular in search?
This chart shows how often people search Google for Bayliner and Sea Ray by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sea Ray, Bayliner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boston Whaler | Sea Ray | Malibu | Bayliner | Grady-White | MasterCraft | Bennington | Nautique | Robalo | Barletta | Yellowfin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 19.9% | 9.7% | 6.5% | 6.5% | 5.3% | 5.3% | 4.4% | 4.4% | 2.4% | 3.6% |
| Nov 2025 | 32.3% | 21.9% | 9.8% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 4.4% | 2.4% | 4.4% |
| Dec 2025 | 32.2% | 20% | 12% | 6.6% | 8% | 4.4% | 3.6% | 3.6% | 3.6% | 1.6% | 4.4% |
| Jan 2026 | 30.1% | 21.2% | 11.3% | 6.1% | 6.1% | 5% | 5% | 4.1% | 4.1% | 2.7% | 4.1% |
| Feb 2026 | 32.6% | 19.6% | 9.6% | 6.4% | 6.4% | 5.2% | 5.2% | 4.3% | 4.3% | 2.9% | 3.5% |
| Mar 2026 | 30.2% | 18.8% | 11.3% | 6.2% | 6.2% | 4.1% | 4.1% | 3.4% | 4.1% | 4.1% | 7.5% |
| Apr 2026 | 30.8% | 19.2% | 9.4% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 4.2% | 3.4% | 4.2% |
| May 2026 | 34.1% | 17.4% | 8.5% | 7% | 5.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.8% |
| Jun 2026 | 30.7% | 18.4% | 9% | 7.4% | 6.1% | 7.4% | 6.1% | 4.9% | 4% | 3.3% | 2.7% |
| Jul 2026 | 29% | 18.1% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 4.9% | 4% | 3.2% | 3.2% |
| Aug 2026 | 30.2% | 21.3% | 9.2% | 6.2% | 7.5% | 6.2% | 4.1% | 5% | 4.1% | 3.4% | 2.8% |
| Sep 2026 | 32.8% | 18.9% | 10% | 6.7% | 6.7% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% |
How has the Bayliner and Sea Ray comparison changed over the last 12 months?
3 findings
- Sea Ray was ahead of Bayliner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayliner’s share of searches among boat brands worldwide moved from 6.5% to 6.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Sea Ray’s share of searches among boat brands worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 37K to 41.9K.
How did search popularity change for boat brands worldwide in September 2026?
2 changes
In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches.
In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bayliner’s and Sea Ray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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