Malibu vs Sea Ray:Which is searched more?
In September 2026, Sea Ray had more branded searches than Malibu among boat brands worldwide. Sea Ray had about 41,900 branded searches, while Malibu had 22,200. Sea Ray made up 18.9% of all boat brand searches we track, and Malibu accounted for 10%. These are worldwide searches for English-language branded terms.
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Is Malibu or Sea Ray more popular in search?
Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sea Ray, Malibu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boston Whaler | Sea Ray | Malibu | Bayliner | Grady-White | MasterCraft | Bennington | Nautique | Robalo | Barletta | Yellowfin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 19.9% | 9.7% | 6.5% | 6.5% | 5.3% | 5.3% | 4.4% | 4.4% | 2.4% | 3.6% |
| Nov 2025 | 32.3% | 21.9% | 9.8% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 4.4% | 2.4% | 4.4% |
| Dec 2025 | 32.2% | 20% | 12% | 6.6% | 8% | 4.4% | 3.6% | 3.6% | 3.6% | 1.6% | 4.4% |
| Jan 2026 | 30.1% | 21.2% | 11.3% | 6.1% | 6.1% | 5% | 5% | 4.1% | 4.1% | 2.7% | 4.1% |
| Feb 2026 | 32.6% | 19.6% | 9.6% | 6.4% | 6.4% | 5.2% | 5.2% | 4.3% | 4.3% | 2.9% | 3.5% |
| Mar 2026 | 30.2% | 18.8% | 11.3% | 6.2% | 6.2% | 4.1% | 4.1% | 3.4% | 4.1% | 4.1% | 7.5% |
| Apr 2026 | 30.8% | 19.2% | 9.4% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 4.2% | 3.4% | 4.2% |
| May 2026 | 34.1% | 17.4% | 8.5% | 7% | 5.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.8% |
| Jun 2026 | 30.7% | 18.4% | 9% | 7.4% | 6.1% | 7.4% | 6.1% | 4.9% | 4% | 3.3% | 2.7% |
| Jul 2026 | 29% | 18.1% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 4.9% | 4% | 3.2% | 3.2% |
| Aug 2026 | 30.2% | 21.3% | 9.2% | 6.2% | 7.5% | 6.2% | 4.1% | 5% | 4.1% | 3.4% | 2.8% |
| Sep 2026 | 32.8% | 18.9% | 10% | 6.7% | 6.7% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% |
How has the Malibu and Sea Ray comparison changed over the last 12 months?
3 findings
- Sea Ray was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Malibu’s share of searches among boat brands worldwide moved from 9.7% to 10%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Sea Ray’s share of searches among boat brands worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 37K to 41.9K.
How did search popularity change for boat brands worldwide in September 2026?
2 changes
In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%.
In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Malibu’s and Sea Ray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among boat brands
- Boston Whaler vs Sea Ray: compare search popularity
- Boston Whaler vs Malibu: compare search popularity
- Boston Whaler vs Bayliner: compare search popularity
Boston Whaler vs Grady-White: compare search popularity- Sea Ray vs Bayliner: compare search popularity
- Sea Ray vs Grady-White: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.