Boston Whaler vs Malibu:Which is more popular?
In September 2026, Boston Whaler had more branded searches than Malibu among boat brands worldwide. Boston Whaler had about 72,600 branded searches, while Malibu had 22,200. Boston Whaler made up 32.8% of all boat brand searches we track, and Malibu accounted for 10%. When we asked ChatGPT and Google AI Overviews about boat brands, Boston Whaler appeared in all five answers and Malibu in two. Boston Whaler was mentioned before Malibu in every answer.
Who do people search for more?
Boston Whaler, about 3 searches for every 1 for Malibu
Who does AI mention more?
Boston Whaler, mentioned in every answer we collected
Who does AI recommend more?
Boston Whaler, named ahead of Malibu in every answer
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boston Whaler appeared in all five answers. Malibu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boston Whaler was listed before Malibu in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boston Whaler1st
Grady-White2nd
Bennington3rd- Yellowfin4th
Robalo5th
Sea Ray6th
Barletta7th
Malibu8th
MasterCraft9th
Nautique10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy?”
Asked ChatGPT
“What are the best boat brands?”
Asked ChatGPT
“What's the best boat brand for family boating?”
Searched Google, AI Overview
“boat brands”
Searched Google, AI Overview
“fishing boat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boston Whaler or Malibu more popular in search?
This chart shows how often people search Google for Boston Whaler and Malibu by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Boston Whaler, Malibu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boston Whaler | Sea Ray | Malibu | Bayliner | Grady-White | MasterCraft | Bennington | Nautique | Robalo | Barletta | Yellowfin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 19.9% | 9.7% | 6.5% | 6.5% | 5.3% | 5.3% | 4.4% | 4.4% | 2.4% | 3.6% |
| Nov 2025 | 32.3% | 21.9% | 9.8% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 4.4% | 2.4% | 4.4% |
| Dec 2025 | 32.2% | 20% | 12% | 6.6% | 8% | 4.4% | 3.6% | 3.6% | 3.6% | 1.6% | 4.4% |
| Jan 2026 | 30.1% | 21.2% | 11.3% | 6.1% | 6.1% | 5% | 5% | 4.1% | 4.1% | 2.7% | 4.1% |
| Feb 2026 | 32.6% | 19.6% | 9.6% | 6.4% | 6.4% | 5.2% | 5.2% | 4.3% | 4.3% | 2.9% | 3.5% |
| Mar 2026 | 30.2% | 18.8% | 11.3% | 6.2% | 6.2% | 4.1% | 4.1% | 3.4% | 4.1% | 4.1% | 7.5% |
| Apr 2026 | 30.8% | 19.2% | 9.4% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 4.2% | 3.4% | 4.2% |
| May 2026 | 34.1% | 17.4% | 8.5% | 7% | 5.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.8% |
| Jun 2026 | 30.7% | 18.4% | 9% | 7.4% | 6.1% | 7.4% | 6.1% | 4.9% | 4% | 3.3% | 2.7% |
| Jul 2026 | 29% | 18.1% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 4.9% | 4% | 3.2% | 3.2% |
| Aug 2026 | 30.2% | 21.3% | 9.2% | 6.2% | 7.5% | 6.2% | 4.1% | 5% | 4.1% | 3.4% | 2.8% |
| Sep 2026 | 32.8% | 18.9% | 10% | 6.7% | 6.7% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% |
How has the Boston Whaler and Malibu comparison changed over the last 12 months?
3 findings
- Boston Whaler was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boston Whaler’s share of searches among boat brands worldwide moved from 32% to 32.8%, and its estimated monthly branded searches moved from 59.4K to 72.6K.
- Across the 12 months ending September 2026, Malibu’s share of searches among boat brands worldwide moved from 9.7% to 10%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for boat brands worldwide in September 2026?
2 changes
In September 2026, Boston Whaler gained share of searches among boat brands worldwide, from 30.2% to 32.8%.
In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boston Whaler’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boston Whaler
2 branded search terms
- boston whaler
- boston whaler boats
Malibu
1 branded search term
- malibu boat
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