Brandwave

How popular isYellowfin in search?

In September 2026, people searched for Yellowfin by name about 6,600 times worldwide, about the same as the previous year. These searches made up 3% of all global boat brand searches, placing Yellowfin 11th out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Boston Whaler32.8%
  2. Sea Ray18.9%
  3. Malibu10%
  4. Bayliner6.7%
  5. Grady-White6.7%
  6. MasterCraft5.5%
  7. Bennington4.5%
  8. +1 more
  9. Robalo4.5%
  10. Barletta3%
  11. Yellowfin3%
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Which boat brands compete with Yellowfin?

Yellowfin against boat brands worldwide, by month

Share of searches by month for Boston Whaler, Sea Ray, Malibu, Bayliner, Grady-White, MasterCraft, Bennington, Nautique, Robalo, Barletta, Yellowfin. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

  1. 1.Boston Whaler

    32.8%

    Held 1st. 72.6K estimated branded searches, -33.1% vs prior month. Share +2.6 points.

  2. 2.Sea Ray

    18.9%

    Held 2nd. 41.9K estimated branded searches, -45.3% vs prior month. Share -2.4 points.

  3. 3.Malibu

    10%

    Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share +0.8 points.

  4. 4.Bayliner

    6.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.5 points.

  5. 5.Grady-White

    6.7%

    Moved from 4th to 5th. 14.8K estimated branded searches, -45.4% vs prior month. Share -0.9 points.

  6. 6.MasterCraft

    5.5%

    Held 6th. 12.1K estimated branded searches, -45.5% vs prior month. Share -0.7 points.

  7. 7.Bennington

    4.5%

    Moved from 8th to 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.

  8. 8.Nautique

    4.5%

    Moved from 7th to 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.6 points.

  9. 9.Robalo

    4.5%

    Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.

  10. 10.Barletta

    3%

    Held 10th. 6.6K estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  11. 11.Yellowfin

    3%

    Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share +0.2 points.

Compare search popularity between Yellowfin and its closest rivals

Every comparison with Yellowfin

10 comparisons

How has branded search demand for Yellowfin changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellowfin worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide decreased from 3.6% to 3%.
  • Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide peaked at 7.5% in March 2026 and was lowest at 2.7% in June 2026.
  • Across the 12 months ending September 2026, Yellowfin fell from 10th to 11th among boat brands worldwide.

How did search popularity change for boat brands worldwide in September 2026?

6 changes

  1. In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches.

  2. In September 2026, Boston Whaler gained share of searches among boat brands worldwide, from 30.2% to 32.8%.

  3. In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%.

  4. In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.

  5. In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%.

  6. In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%.

How are Yellowfin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yellowfin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yellowfin boats

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