MasterCraft vs Yellowfin:Which is more popular?
In September 2026, MasterCraft had more branded searches than Yellowfin among boat brands worldwide. MasterCraft had about 12,100 branded searches, while Yellowfin had 6,600. MasterCraft made up 5.5% of all boat brand searches we track, and Yellowfin accounted for 3%. When we asked ChatGPT and Google AI Overviews about boat brands, Yellowfin appeared in three of the five answers and MasterCraft in two. Yellowfin was mentioned before MasterCraft in every answer that named either.
Who do people search for more?
MasterCraft, about 83% more searches than Yellowfin
Who does AI mention more?
Yellowfin, mentioned in 3 of 5 answers, MasterCraft in 2
Who does AI recommend more?
Yellowfin, named ahead of MasterCraft in 3 of 3 answers
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yellowfin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MasterCraft was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yellowfin was listed before MasterCraft in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boston Whaler1st
Grady-White2nd
Bennington3rd- Yellowfin4th
Robalo5th
Sea Ray6th
Barletta7th
Malibu8th- MasterCraft9th
Nautique10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy?”
Asked ChatGPT
“What are the best boat brands?”
Asked ChatGPT
“What's the best boat brand for family boating?”
Searched Google, AI Overview
“boat brands”
Searched Google, AI Overview
“fishing boat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MasterCraft or Yellowfin more popular in search?
This chart shows how often people search Google for MasterCraft and Yellowfin by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MasterCraft, Yellowfin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boston Whaler | Sea Ray | Malibu | Bayliner | Grady-White | MasterCraft | Bennington | Nautique | Robalo | Barletta | Yellowfin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 19.9% | 9.7% | 6.5% | 6.5% | 5.3% | 5.3% | 4.4% | 4.4% | 2.4% | 3.6% |
| Nov 2025 | 32.3% | 21.9% | 9.8% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 4.4% | 2.4% | 4.4% |
| Dec 2025 | 32.2% | 20% | 12% | 6.6% | 8% | 4.4% | 3.6% | 3.6% | 3.6% | 1.6% | 4.4% |
| Jan 2026 | 30.1% | 21.2% | 11.3% | 6.1% | 6.1% | 5% | 5% | 4.1% | 4.1% | 2.7% | 4.1% |
| Feb 2026 | 32.6% | 19.6% | 9.6% | 6.4% | 6.4% | 5.2% | 5.2% | 4.3% | 4.3% | 2.9% | 3.5% |
| Mar 2026 | 30.2% | 18.8% | 11.3% | 6.2% | 6.2% | 4.1% | 4.1% | 3.4% | 4.1% | 4.1% | 7.5% |
| Apr 2026 | 30.8% | 19.2% | 9.4% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 4.2% | 3.4% | 4.2% |
| May 2026 | 34.1% | 17.4% | 8.5% | 7% | 5.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.8% |
| Jun 2026 | 30.7% | 18.4% | 9% | 7.4% | 6.1% | 7.4% | 6.1% | 4.9% | 4% | 3.3% | 2.7% |
| Jul 2026 | 29% | 18.1% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 4.9% | 4% | 3.2% | 3.2% |
| Aug 2026 | 30.2% | 21.3% | 9.2% | 6.2% | 7.5% | 6.2% | 4.1% | 5% | 4.1% | 3.4% | 2.8% |
| Sep 2026 | 32.8% | 18.9% | 10% | 6.7% | 6.7% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% |
How has the MasterCraft and Yellowfin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yellowfin took it in March 2026, MasterCraft took it in April 2026.
- Across the 12 months ending September 2026, MasterCraft’s share of searches among boat brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide moved from 3.6% to 3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for boat brands worldwide in September 2026?
1 change
In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MasterCraft’s and Yellowfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MasterCraft
1 branded search term
- mastercraft boats
Yellowfin
1 branded search term
- yellowfin boats
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