Outer vs Sunbrella:Which is more popular?
In September 2026, Sunbrella had more branded searches than Outer among outdoor furniture brands worldwide. Sunbrella had about 33,100 branded searches, while Outer had 2,780. Sunbrella made up 0.43% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Sunbrella appeared in three of the five answers and Outer in two. Outer was mentioned before Sunbrella in two out of three answers that named either.
Who do people search for more?
Sunbrella, about 12 searches for every 1 for Outer
Who does AI mention more?
Sunbrella, mentioned in 3 of 5 answers, Outer in 2
Who does AI recommend more?
Outer, named ahead of Sunbrella in 2 of 3 answers
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunbrella was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outer was listed before Sunbrella in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture brands
5 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy?”
Asked ChatGPT
“What are the best outdoor furniture brands?”
Asked ChatGPT
“What's the best outdoor furniture brand for a backyard patio?”
Searched Google, AI Overview
“best outdoor furniture”
Searched Google, AI Overview
“outdoor dining set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Outer or Sunbrella more popular in search?
This chart shows how often people search Google for Outer and Sunbrella by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sunbrella, Outer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the Outer and Sunbrella comparison changed over the last 12 months?
3 findings
- Sunbrella was ahead of Outer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 3.3K to 2.8K.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among outdoor furniture brands worldwide moved from 0.31% to 0.43%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Outer’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
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