Brandwave

Mitre 10 vs Pottery Barn:Which is more popular?

In September 2026, Pottery Barn had more branded searches than Mitre 10 among outdoor furniture brands worldwide. Pottery Barn had about 2.2 million branded searches, while Mitre 10 had 673,000. Pottery Barn made up 29.1% of all outdoor furniture brand searches we track, and Mitre 10 accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Pottery Barn appeared in three of the five answers and Mitre 10 in none.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Pottery Barn, about 3 searches for every 1 for Mitre 10

Pottery Barn 2.2M searchesMitre 10 673K searches

Who does AI mention more?

Pottery Barn, mentioned in 3 of 5 answers, Mitre 10 in 0

Pottery Barn in 3 of 5Mitre 10 in 0 of 5

Who does AI recommend more?

Pottery Barn, the only one of the two named

Pottery Barn first in 3Mitre 10 never named

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mitre 10 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mitre 10 or Pottery Barn more popular in search?

This chart shows how often people search Google for Mitre 10 and Pottery Barn by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Mitre 10 and Pottery Barn among outdoor furniture brands worldwide, by month

Share of searches by month for Pottery Barn, Mitre 10. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Mitre 10 and Pottery Barn comparison changed over the last 12 months?

3 findings

How did search popularity change for outdoor furniture brands worldwide in September 2026?

2 changes

  1. In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%.

  2. In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitre 10’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitre 10

1 branded search term

  • mitre 10

Pottery Barn

1 branded search term

  • pottery barn

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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