Brandwave

Grady-White vs MasterCraft:Which is more popular?

In September 2026, Grady-White had more branded searches than MasterCraft among boat brands worldwide. Grady-White had about 14,800 branded searches, while MasterCraft had 12,100. Grady-White made up 6.7% of all boat brand searches we track, and MasterCraft accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about boat brands, Grady-White appeared in four of the five answers and MasterCraft in two. Grady-White was mentioned before MasterCraft in every answer that named either.

Among boat brands worldwide in September 2026

Who do people search for more?

Grady-White, about 22% more searches than MasterCraft

Grady-White 14.8K searchesMasterCraft 12.1K searches

Who does AI mention more?

Grady-White, mentioned in 4 of 5 answers, MasterCraft in 2

Grady-White in 4 of 5MasterCraft in 2 of 5

Who does AI recommend more?

Grady-White, named ahead of MasterCraft in 4 of 4 answers

Grady-White first in 4MasterCraft never first

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grady-White was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MasterCraft was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Grady-White was listed before MasterCraft in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boston Whaler1st
  2. Grady-White2nd
  3. Bennington3rd
  4. Yellowfin4th
  5. Robalo5th
  6. Sea Ray6th
  7. Barletta7th
  8. Malibu8th
  9. MasterCraft9th
  10. Nautique10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about boat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grady-White or MasterCraft more popular in search?

This chart shows how often people search Google for Grady-White and MasterCraft by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.

Grady-White and MasterCraft among boat brands worldwide, by month

Share of searches by month for Grady-White, MasterCraft. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

How has the Grady-White and MasterCraft comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: MasterCraft took it in June 2026, Grady-White took it in August 2026.
  • Across the 12 months ending September 2026, Grady-White’s share of searches among boat brands worldwide moved from 6.5% to 6.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, MasterCraft’s share of searches among boat brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for boat brands worldwide in September 2026?

3 changes

  1. In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches.

  2. In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%.

  3. In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grady-White’s and MasterCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grady-White

1 branded search term

  • grady white

MasterCraft

1 branded search term

  • mastercraft boats

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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