How popular isGrady-White?
In September 2026, people searched for Grady-White by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 6.7% of all global boat brand searches, placing Grady-White fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about boat brands, Grady-White appeared in four of the five answers and was the second most recommended of the 11.
Grady-White is the fifth most searched of 11 competitors and the second most recommended in AI answers.
- Boston WhalerShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Sea RayShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
MalibuShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th- BaylinerShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
Grady-WhiteShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grady-White was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Grady-White is the second most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boston Whaler1st
- Grady-White2nd
Bennington3rd- Yellowfin4th
Robalo5th- Sea Ray6th
Barletta7th- Malibu8th
MasterCraft9th
Nautique10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy?”
Asked ChatGPT
“What are the best boat brands?”
Asked ChatGPT
“What's the best boat brand for family boating?”
Searched Google, AI Overview
“boat brands”
Searched Google, AI Overview
“fishing boat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which boat brands compete with Grady-White?
Share of searches by month for Boston Whaler, Sea Ray, Malibu, Bayliner, Grady-White, MasterCraft, Bennington, Nautique, Robalo, Barletta, Yellowfin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boston Whaler | Sea Ray | Malibu | Bayliner | Grady-White | MasterCraft | Bennington | Nautique | Robalo | Barletta | Yellowfin |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 19.9% | 9.7% | 6.5% | 6.5% | 5.3% | 5.3% | 4.4% | 4.4% | 2.4% | 3.6% |
| Nov 2025 | 32.3% | 21.9% | 9.8% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 4.4% | 2.4% | 4.4% |
| Dec 2025 | 32.2% | 20% | 12% | 6.6% | 8% | 4.4% | 3.6% | 3.6% | 3.6% | 1.6% | 4.4% |
| Jan 2026 | 30.1% | 21.2% | 11.3% | 6.1% | 6.1% | 5% | 5% | 4.1% | 4.1% | 2.7% | 4.1% |
| Feb 2026 | 32.6% | 19.6% | 9.6% | 6.4% | 6.4% | 5.2% | 5.2% | 4.3% | 4.3% | 2.9% | 3.5% |
| Mar 2026 | 30.2% | 18.8% | 11.3% | 6.2% | 6.2% | 4.1% | 4.1% | 3.4% | 4.1% | 4.1% | 7.5% |
| Apr 2026 | 30.8% | 19.2% | 9.4% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 4.2% | 3.4% | 4.2% |
| May 2026 | 34.1% | 17.4% | 8.5% | 7% | 5.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.8% |
| Jun 2026 | 30.7% | 18.4% | 9% | 7.4% | 6.1% | 7.4% | 6.1% | 4.9% | 4% | 3.3% | 2.7% |
| Jul 2026 | 29% | 18.1% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 4.9% | 4% | 3.2% | 3.2% |
| Aug 2026 | 30.2% | 21.3% | 9.2% | 6.2% | 7.5% | 6.2% | 4.1% | 5% | 4.1% | 3.4% | 2.8% |
| Sep 2026 | 32.8% | 18.9% | 10% | 6.7% | 6.7% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 72.6K | -33.1% | +2.6 points | |
| 2, held 2nd | 18.9% | 41.9K | -45.3% | -2.4 points | |
| 3, held 3rd | 10% | 22.2K | -32.9% | +0.8 points | |
| 4, moved from 5th to 4th | 6.7% | 14.8K | -33.3% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 14.8K | -45.4% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.5% | 12.1K | -45.5% | -0.7 points | |
| 7, moved from 8th to 7th | 4.5% | 9.9K | -33.1% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.5% | 9.9K | -45.3% | -0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 4.5% | 9.9K | -33.1% | +0.4 points | |
| 10, held 10th | 3% | 6.6K | -45.5% | -0.4 points | |
| 11, held 11th | 3% | 6.6K | -33.3% | +0.2 points |
32.8%
Held 1st. 72.6K estimated branded searches, -33.1% vs prior month. Share +2.6 points.
2.
Sea Ray18.9%
Held 2nd. 41.9K estimated branded searches, -45.3% vs prior month. Share -2.4 points.
3.
Malibu10%
Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share +0.8 points.
4.Bayliner
6.7%
Moved from 5th to 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.5 points.
6.7%
Moved from 4th to 5th. 14.8K estimated branded searches, -45.4% vs prior month. Share -0.9 points.
5.5%
Held 6th. 12.1K estimated branded searches, -45.5% vs prior month. Share -0.7 points.
4.5%
Moved from 8th to 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.
8.
Nautique4.5%
Moved from 7th to 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.6 points.
9.
Robalo4.5%
Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share +0.4 points.
10.
Barletta3%
Held 10th. 6.6K estimated branded searches, -45.5% vs prior month. Share -0.4 points.
11.Yellowfin
3%
Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share +0.2 points.
Compare popularity between Grady-White and its closest rivals
Every comparison with Grady-White
10 comparisons
How has branded search demand for Grady-White changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grady-White worldwide rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Grady-White’s share of searches among boat brands worldwide peaked at 8% in December 2025 and was lowest at 5.7% in May 2026.
How did search popularity change for boat brands worldwide in September 2026?
6 changes
In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches.
In September 2026, Boston Whaler gained share of searches among boat brands worldwide, from 30.2% to 32.8%.
In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%.
In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.
In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%.
In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%.
How are Grady-White’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Grady-White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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