Brandwave

Gore Wear vs Van Rysel:Which is more popular?

In September 2026, Van Rysel had more branded searches than Gore Wear among cycling jersey brands worldwide. Van Rysel had about 165,000 branded searches, while Gore Wear had 22,200. Van Rysel made up 25.1% of all cycling jersey brand searches we track, and Gore Wear accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Van Rysel appeared in two of the five answers and Gore Wear in none.

Among cycling jersey brands worldwide in September 2026

Who do people search for more?

Van Rysel, about 7 searches for every 1 for Gore Wear

Van Rysel 165K searchesGore Wear 22.2K searches

Who does AI mention more?

Van Rysel, mentioned in 2 of 5 answers, Gore Wear in 0

Van Rysel in 2 of 5Gore Wear in 0 of 5

Who does AI recommend more?

Van Rysel, the only one of the two named

Van Rysel first in 2Gore Wear never named

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Top cycling jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Van Rysel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gore Wear did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Castelli1st
  2. Rapha2nd
  3. Assos3rd
  4. Pearl Izumi4th
  5. MAAP5th
  6. Van Rysel6th
  7. Gore Wear–
  8. Santini–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Assos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Van Rysel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gore Wear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling jersey brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gore Wear or Van Rysel more popular in search?

This chart shows how often people search Google for Gore Wear and Van Rysel by name. Each line represents a brand's share of searches for all eight cycling jersey brands we track, month by month, from English-language searches worldwide.

Gore Wear and Van Rysel among cycling jersey brands worldwide, by month

Share of searches by month for Van Rysel, Gore Wear. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosVan RyselRaphaCastelliPearl IzumiGore WearMAAPSantini
Oct 202524.8%16.5%24.8%20.3%4.1%6.1%2.2%1.2%
Nov 202524.8%9.1%24.8%16.7%4.1%16.7%2.7%1%
Dec 202527%12.1%27%18%4.4%8.1%2.4%1.1%
Jan 202622.2%18.2%22.2%18.2%3.7%12.2%2.4%0.89%
Feb 202621.8%12%21.8%21.8%4.4%14.6%2.4%1.1%
Mar 202624.6%16.5%20.2%16.5%4.1%13.5%3.3%1.2%
Apr 202623.6%23.6%19.4%19.4%3.9%5.8%3.2%1.2%
May 202621.6%26.4%21.6%17.7%4.3%3.6%3.6%1.3%
Jun 202626.5%21.8%21.8%17.8%4.4%2.9%3.6%1.3%
Jul 202627.8%22.8%22.8%15.3%3.7%2.5%3.1%2%
Aug 202627.1%22.1%22.1%18.2%3.6%2.4%3%1.3%
Sep 202625.1%25.1%20.6%16.8%4.1%3.4%3.4%1.5%

How has the Gore Wear and Van Rysel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Gore Wear took it in November 2025, Van Rysel took it in December 2025, Gore Wear took it in February 2026, Van Rysel took it in March 2026.
  • Across the 12 months ending September 2026, Gore Wear’s share of searches among cycling jersey brands worldwide moved from 6.1% to 3.4%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Van Rysel’s share of searches among cycling jersey brands worldwide moved from 16.5% to 25.1%, and its estimated monthly branded searches moved from 110K to 165K.

How did search popularity change for cycling jersey brands worldwide in September 2026?

2 changes
  1. In September 2026, Van Rysel overtook Rapha to rank 2nd among cycling jersey brands worldwide, with 25.1% of the searches.

  2. In September 2026, Gore Wear overtook MAAP to rank 6th among cycling jersey brands worldwide, with 3.4% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gore Wear’s and Van Rysel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gore Wear

1 branded search term

  • gore wear

Van Rysel

1 branded search term

  • van rysel

How the Brand Demand Index is measured

Other head-to-heads among cycling jersey brands

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