Brandwave

Fulton vs Weatherman:Which is more popular?

In September 2026, Fulton had more branded searches than Weatherman among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Weatherman had 4,400. Fulton made up 64.3% of all umbrella brand searches we track, and Weatherman accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about umbrella brands, Weatherman appeared in all five answers and Fulton in none.

Among umbrella brands worldwide in September 2026

Who do people search for more?

Fulton, about 31 searches for every 1 for Weatherman

Fulton 135K searchesWeatherman 4.4K searches

Who does AI mention more?

Weatherman, mentioned in every answer we collected

Weatherman in 5 of 5Fulton in 0 of 5

Who does AI recommend more?

Weatherman, the only one of the two named

Weatherman first in 3Fulton never named

Follow Fulton vs Weatherman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top umbrella brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weatherman appeared in all five answers. Fulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weatherman1st
  2. Blunt2nd
  3. Davek3rd
  4. Fulton–
  5. Karen Walker–
  6. Senz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about umbrella brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fulton or Weatherman more popular in search?

This chart shows how often people search Google for Fulton and Weatherman by name. Each line represents a brand's share of searches for all six umbrella brands we track, month by month, from English-language searches worldwide.

Fulton and Weatherman among umbrella brands worldwide, by month

Share of searches by month for Fulton, Weatherman. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

How has the Fulton and Weatherman comparison changed over the last 12 months?

3 findings
  • Fulton was ahead of Weatherman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fulton’s share of searches among umbrella brands worldwide moved from 58.9% to 64.3%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, Weatherman’s share of searches among umbrella brands worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for umbrella brands worldwide in September 2026?

1 change
  1. In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fulton’s and Weatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fulton

1 branded search term

  • fulton

Weatherman

1 branded search term

  • weatherman umbrella

How the Brand Demand Index is measured

Other head-to-heads among umbrella brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.