Emser Tile vs Fired Earth:Which is more popular?
In September 2026, Emser Tile had more branded searches than Fired Earth among tiles worldwide. Emser Tile had about 33,100 branded searches, while Fired Earth had 13,500. Emser Tile made up 9% of all tile searches we track, and Fired Earth accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about tiles, Emser Tile appeared in two of the three answers and Fired Earth in none.
Who do people search for more?
Emser Tile, about 2 searches for every 1 for Fired Earth
Who does AI mention more?
Emser Tile, mentioned in 2 of 3 answers, Fired Earth in 0
Who does AI recommend more?
Emser Tile, the only one of the two named
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Top tiles in ChatGPT and Google AI Overviews
In three ChatGPT questions, Emser Tile was mentioned in two out of three: in two of the three ChatGPT answers. Fired Earth did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daltile3 of 3Named in 3 of 3 ChatGPT answers
- MSI Surfaces3 of 3Named in 3 of 3 ChatGPT answers
Marazzi3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers- Emser Tile2 of 3Named in 2 of 3 ChatGPT answers
Topps Tiles0 of 3Named in 0 of 3 ChatGPT answers
Johnson Tiles0 of 3Named in 0 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Original Style0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tiles
3 answers
Asked ChatGPT
“Which tile brand should I buy?”
Asked ChatGPT
“What are the best tile brands?”
Asked ChatGPT
“What's the best tile brand for a home renovation?”
Searched Google, AI Overview
“best tiles”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tiles”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Emser Tile or Fired Earth more popular in search?
This chart shows how often people search Google for Emser Tile and Fired Earth by name. Each line represents a brand's share of searches for all nine tiles we track, month by month, from English-language searches worldwide.
Share of searches by month for Emser Tile, Fired Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
How has the Emser Tile and Fired Earth comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fired Earth took it in November 2025, Emser Tile took it in December 2025.
- Across the 12 months ending September 2026, Emser Tile’s share of searches among tiles worldwide moved from 9.8% to 9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Fired Earth’s share of searches among tiles worldwide moved from 6.4% to 3.7%, and its estimated monthly branded searches moved from 26.6K to 13.5K.
How did search popularity change for tiles worldwide in September 2026?
2 changes
Estimated monthly branded searches for Fired Earth worldwide fell 49.2% over 12 measured months, from 26.6K to 13.5K in September 2026.
Estimated monthly branded searches for Emser Tile worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emser Tile’s and Fired Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emser Tile
1 branded search term
- emser tile
Fired Earth
2 branded search terms
- fired earth
- fired earth tiles
Other head-to-heads among tiles
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