Brandwave

How popular isMarazzi in search?

In August 2026, there were an estimated 6.6K branded searches for Marazzi worldwide which is down 18.5% over the last 11 months. Marazzi holds 2.9% estimated Share of Search among tiles worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Topps Tiles72.1%
  2. Johnson Tiles14.5%
  3. Fired Earth5.6%
  4. Marazzi2.9%
  5. Original Style2.6%
  6. Porcelanosa2.4%
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Which tiles compete with Marazzi?

Marazzi against tiles worldwide, by month

Share of Search by month for Topps Tiles, Johnson Tiles, Fired Earth, Marazzi, Original Style, Porcelanosa. The figures are in the table below the chart.

View monthly share of search table
MonthTopps TilesJohnson TilesFired EarthMarazziOriginal StylePorcelanosa
Oct 202567.1%13.5%10.8%3.3%2.6%2.7%
Nov 202563%12.6%17.5%2.5%2.3%2.1%
Dec 202563.7%19.2%8.1%3.8%2.6%2.5%
Jan 202669%13.8%8.8%3.4%2.3%2.8%
Feb 202669.8%14%7.5%3.4%2.5%2.8%
Mar 202669.8%14%6.6%4.2%2.5%2.8%
Apr 202670.6%14.2%6.4%3.5%2.6%2.8%
May 202670.5%14.1%6.7%3.5%2.4%2.8%
Jun 202669.2%13.9%6.6%4.2%2.8%3.4%
Jul 202670.3%14.1%5.7%4.2%2.9%2.8%
Aug 202672.1%14.5%5.6%2.9%2.6%2.4%
Sep 2026——————

  1. 1.Topps Tiles

    72.1%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  2. 2.Johnson Tiles

    14.5%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  3. 3.Fired Earth

    5.6%

    Held 3rd. 12.8K estimated branded searches, +16.4% vs prior month. Share -0.1 points.

  4. 4.Marazzi

    2.9%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  5. 5.Original Style

    2.6%

    Held 5th. 6K estimated branded searches, +9.1% vs prior month. Share -0.2 points.

  6. 6.Porcelanosa

    2.4%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Marazzi and its closest rivals

Every comparison with Marazzi

How has branded search demand for Marazzi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marazzi worldwide fell from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide peaked at 4.2% in July 2026 and was lowest at 2.5% in November 2025.

How did search popularity change for tiles worldwide in August 2026?

  1. In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 70.3% to 72.1%.

  2. In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.2% to 2.9%.

  3. Fired Earth’s estimated Share of Search among tiles worldwide has lost ground for 3 months in a row, from 6.7% to 5.6% in August 2026.

  4. Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Marazzi measured?

Brandwave collects information about searches that people make online using Marazzi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • marazzi tiles

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How the Brand Demand Index is measured

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