How popular isFired Earth in search?
In August 2026, there were an estimated 2.9K branded searches for Fired Earth worldwide which is down 34.1% over the last 11 months. Fired Earth holds 1.3% estimated Share of Search among tiles worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Topps Tiles76.6%
- Johnson Tiles15.4%
- Marazzi3.1%
- Porcelanosa2.5%
- Fired Earth1.3%
- Original Style1.1%
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Which tiles compete with Fired Earth?
Share of Search by month for Topps Tiles, Johnson Tiles, Marazzi, Porcelanosa, Fired Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Johnson Tiles | Marazzi | Porcelanosa | Fired Earth | Original Style |
|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 15% | 3.7% | 3% | 2% | 1.3% |
| Nov 2025 | 75.7% | 15.2% | 3% | 2.5% | 2.5% | 1.1% |
| Dec 2025 | 69.8% | 21% | 4.2% | 2.8% | 1.2% | 1% |
| Jan 2026 | 75.8% | 15.2% | 3.7% | 3% | 1.3% | 0.87% |
| Feb 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| Mar 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Apr 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| May 2026 | 75.6% | 15.2% | 3.7% | 3% | 1.6% | 0.87% |
| Jun 2026 | 74.3% | 14.9% | 4.5% | 3.6% | 1.6% | 1% |
| Jul 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Aug 2026 | 76.6% | 15.4% | 3.1% | 2.5% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 165K | +22.2% | +1.8 points | |
| 2, held 2nd | 15.4% | 33.1K | +22.1% | +0.3 points | |
| 3, held 3rd | 3.1% | 6.6K | -18.5% | -1.4 points | |
| 4, held 4th | 2.5% | 5.4K | 0% | -0.5 points | |
| 5, held 5th | 1.3% | 2.9K | 0% | -0.3 points | |
| 6, held 6th | 1.1% | 2.4K | +26.3% | +0.1 points |
76.6%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
15.4%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
3.Marazzi
3.1%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
2.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.3%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between Fired Earth and its closest rivals
- Fired Earth vs Topps Tiles: compare search popularity
- Fired Earth vs Johnson Tiles: compare search popularity
- Fired Earth vs Marazzi: compare search popularity
- Fired Earth vs Porcelanosa: compare search popularity
- Fired Earth vs Original Style: compare search popularity
- Compare Fired Earth with any brand
How has branded search demand for Fired Earth changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fired Earth worldwide fell from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide peaked at 2.5% in November 2025 and was lowest at 1.2% in December 2025.
How did search popularity change for tiles worldwide in August 2026?
5 changes
In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 74.8% to 76.6%.
In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.5% to 3.1%.
Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Original Style worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Fired Earth compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tile retailers | 6th of 6 | 1.2% | Show ranking |
| Tiles | 5th of 6 | 1.3% | Shown above |
How is Fired Earth measured?
Brandwave collects information about searches that people make online using Fired Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fired earth tiles
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Is Fired Earth your brand?
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