Fired Earth vs Porcelanosa:Which is more popular by branded search?
In August 2026, Porcelanosa had more branded searches than Fired Earth among tiles worldwide. Porcelanosa was estimated to have 5.4K branded searches compared to Fired Earth’s 2.9K, and held a 2.5% Share of Search versus Fired Earth’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fired Earth or Porcelanosa?
Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Porcelanosa, Fired Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Johnson Tiles | Marazzi | Porcelanosa | Fired Earth | Original Style |
|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 15% | 3.7% | 3% | 2% | 1.3% |
| Nov 2025 | 75.7% | 15.2% | 3% | 2.5% | 2.5% | 1.1% |
| Dec 2025 | 69.8% | 21% | 4.2% | 2.8% | 1.2% | 1% |
| Jan 2026 | 75.8% | 15.2% | 3.7% | 3% | 1.3% | 0.87% |
| Feb 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| Mar 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Apr 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| May 2026 | 75.6% | 15.2% | 3.7% | 3% | 1.6% | 0.87% |
| Jun 2026 | 74.3% | 14.9% | 4.5% | 3.6% | 1.6% | 1% |
| Jul 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Aug 2026 | 76.6% | 15.4% | 3.1% | 2.5% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fired Earth and Porcelanosa comparison changed over the last 12 months?
3 findings
- Porcelanosa was ahead of Fired Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Porcelanosa’s estimated Share of Search among tiles worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for tiles worldwide in August 2026?
2 changes
Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fired Earth’s and Porcelanosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fired Earth
1 branded search term
- fired earth tiles
Porcelanosa
1 branded search term
- porcelanosa tiles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.