How popular isFired Earth in search?
In August 2026, there were an estimated 2.9K branded searches for Fired Earth worldwide which is down 34.1% over the last 11 months. Fired Earth holds 1.2% estimated Share of Search among tile retailers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Topps Tiles67.9%
Tile Mountain20.4%
Walls and Floors5%Tile Giant3.3%
CTD Tiles2.2%
Fired Earth1.2%
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Where does Fired Earth compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tile retailers | 6th of 6 | 1.2% | Shown below |
| Tiles | 5th of 6 | 1.3% | Show ranking |
Which tile retailers compete with Fired Earth?
Share of Search by month for Topps Tiles, Tile Mountain, Walls and Floors, Tile Giant, CTD Tiles, Fired Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Tile Mountain | Walls and Floors | Tile Giant | CTD Tiles | Fired Earth |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 19% | 5.7% | 7% | 3.1% | 1.7% |
| Nov 2025 | 67.1% | 16.5% | 4.9% | 6% | 3.3% | 2.2% |
| Dec 2025 | 65.3% | 19.7% | 4.8% | 5.9% | 3.2% | 1.1% |
| Jan 2026 | 65.1% | 19.5% | 5.8% | 5.8% | 2.6% | 1.1% |
| Feb 2026 | 65.8% | 19.7% | 5.9% | 4.8% | 2.6% | 1.2% |
| Mar 2026 | 65.6% | 19.7% | 4.8% | 5.9% | 2.6% | 1.4% |
| Apr 2026 | 66.1% | 19.8% | 4.8% | 5.9% | 2.2% | 1.2% |
| May 2026 | 67.7% | 20.3% | 5% | 3.3% | 2.2% | 1.5% |
| Jun 2026 | 66.9% | 20.1% | 4.9% | 4% | 2.7% | 1.4% |
| Jul 2026 | 64% | 23.5% | 4.7% | 3.8% | 2.6% | 1.4% |
| Aug 2026 | 67.9% | 20.4% | 5% | 3.3% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 165K | +22.2% | +3.9 points | |
| 2, held 2nd | 20.4% | 49.5K | 0% | -3.1 points | |
| 3, held 3rd | 5% | 12.1K | +22.2% | +0.3 points | |
| 4, held 4th | 3.3% | 8.1K | 0% | -0.5 points | |
| 5, held 5th | 2.2% | 5.4K | 0% | -0.3 points | |
| 6, held 6th | 1.2% | 2.9K | 0% | -0.2 points |
67.9%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.
20.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.1 points.
5%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
3.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.2%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.2%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Fired Earth and its closest rivals
- Fired Earth vs Topps Tiles: compare search popularity
- Fired Earth vs Tile Mountain: compare search popularity
- Fired Earth vs Walls and Floors: compare search popularity
- Fired Earth vs CTD Tiles: compare search popularity
- Compare Fired Earth with any brand
How has branded search demand for Fired Earth changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fired Earth worldwide fell from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide peaked at 2.2% in November 2025 and was lowest at 1.1% in December 2025.
How did search popularity change for tile retailers worldwide in August 2026?
6 changes
In August 2026, Topps Tiles gained estimated Share of Search among tile retailers worldwide, from 64% to 67.9%.
In August 2026, Tile Mountain lost estimated Share of Search among tile retailers worldwide, from 23.5% to 20.4%.
In August 2026, Tile Giant lost estimated Share of Search among tile retailers worldwide, from 3.8% to 3.3%.
Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for CTD Tiles worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Walls and Floors worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Fired Earth measured?
Brandwave collects information about searches that people make online using Fired Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fired earth tiles
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Is Fired Earth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.