Brandwave

How popular isFired Earth in search?

In August 2026, there were an estimated 12.8K branded searches for Fired Earth worldwide which is down 51.9% over the last 11 months. Fired Earth holds 5.1% estimated Share of Search among tile retailers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Topps Tiles65.2%
  2. Tile Mountain19.6%
  3. Fired Earth5.1%
  4. Walls and Floors4.8%
  5. Tile Giant3.2%
  6. CTD Tiles2.1%
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Which tile retailers compete with Fired Earth?

Fired Earth against tile retailers worldwide, by month

Share of Search by month for Topps Tiles, Tile Mountain, Fired Earth, Walls and Floors, Tile Giant, CTD Tiles. The figures are in the table below the chart.

View monthly share of search table
MonthTopps TilesTile MountainFired EarthWalls and FloorsTile GiantCTD Tiles
Oct 202558.5%17.5%9.4%5.2%6.4%2.9%
Nov 202557.6%14.1%16%4.2%5.2%2.8%
Dec 202560.9%18.3%7.8%4.5%5.5%3%
Jan 202660.7%18.2%7.7%5.4%5.4%2.4%
Feb 202662.1%18.6%6.7%5.6%4.6%2.5%
Mar 202662.6%18.8%6%4.6%5.6%2.5%
Apr 202663%18.9%5.7%4.6%5.7%2.1%
May 202664.5%19.4%6.1%4.7%3.2%2.1%
Jun 202663.8%19.1%6%4.7%3.8%2.6%
Jul 202661.7%22.6%5%4.5%3.7%2.5%
Aug 202665.2%19.6%5.1%4.8%3.2%2.1%
Sep 2026——————

  1. 1.Topps Tiles

    65.2%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  2. 2.Tile Mountain

    19.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Fired Earth

    5.1%

    Held 3rd. 12.8K estimated branded searches, +16.4% vs prior month. Share 0 points.

  4. 4.Walls and Floors

    4.8%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Tile Giant

    3.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.CTD Tiles

    2.1%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Fired Earth and its closest rivals

Every comparison with Fired Earth

How has branded search demand for Fired Earth changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fired Earth worldwide fell from 26.6K to 12.8K.
  • Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide decreased from 9.4% to 5.1%.
  • Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide peaked at 16% in November 2025 and was lowest at 5% in July 2026.

How did search popularity change for tile retailers worldwide in August 2026?

  1. In August 2026, Topps Tiles gained estimated Share of Search among tile retailers worldwide, from 61.7% to 65.2%.

  2. In August 2026, Tile Mountain lost estimated Share of Search among tile retailers worldwide, from 22.6% to 19.6%.

  3. Estimated monthly branded searches for Tile Giant worldwide fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Fired Earth worldwide fell 51.9% over 11 measured months, from 26.6K to 12.8K in August 2026.

  5. Estimated monthly branded searches for CTD Tiles worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Walls and Floors worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Fired Earth compete?

Fired Earth is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tile retailers3rd of 65.1%Shown above
Tiles3rd of 65.6%Show ranking

How is Fired Earth measured?

Brandwave collects information about searches that people make online using Fired Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • fired earth
  • fired earth tiles

Do you work for Fired Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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