Brandwave

Tiles:Which brands are most popular in search?

In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Topps Tiles76.6%
  2. Johnson Tiles15.4%
  3. Marazzi3.1%
  4. Porcelanosa2.5%
  5. Fired Earth1.3%
  6. Original Style1.1%

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Share of SearchLeaderboard

Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tiles worldwide, by month

Share of Search by month for Topps Tiles, Johnson Tiles, Marazzi, Porcelanosa. The figures are in the table below the chart.

View monthly share of search table
MonthTopps TilesJohnson TilesMarazziPorcelanosaFired EarthOriginal Style
Oct 202575%15%3.7%3%2%1.3%
Nov 202575.7%15.2%3%2.5%2.5%1.1%
Dec 202569.8%21%4.2%2.8%1.2%1%
Jan 202675.8%15.2%3.7%3%1.3%0.87%
Feb 202675.7%15.2%3.7%3%1.3%1.1%
Mar 202674.8%15%4.5%3%1.6%1.1%
Apr 202675.7%15.2%3.7%3%1.3%1.1%
May 202675.6%15.2%3.7%3%1.6%0.87%
Jun 202674.3%14.9%4.5%3.6%1.6%1%
Jul 202674.8%15%4.5%3%1.6%1.1%
Aug 202676.6%15.4%3.1%2.5%1.3%1.1%
Sep 2026——————

This month’s ranking, August 2026

  1. Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  2. Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  3. 3.Marazzi

    3.1%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  4. Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among tiles worldwide?

In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 76.6% estimated Share of Search within this set. Johnson Tiles is in 2nd place, 61.2 percentage points behind at 15.4% Share of Search.

Global tiles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Topps Tiles75% → 76.6%76.6%Aug 202669.8%Dec 20251st
Johnson Tiles15% → 15.4%21%Dec 202514.9%Jun 20262nd
Marazzi3.7% → 3.1%4.5%Jul 20263%Nov 20253rd
Porcelanosa3% → 2.5%3.6%Jun 20262.5%Nov 20254th
Fired Earth2% → 1.3%2.5%Nov 20251.2%Dec 20255th
Original Style1.3% → 1.1%1.3%Oct 20250.87%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide increased from 75% to 76.6%.
  • Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide decreased from 3.7% to 3.1%.
  • Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide decreased from 2% to 1.3%.
  • Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide peaked at 76.6% in August 2026 and was lowest at 69.8% in December 2025.
  • Across the 11 months ending August 2026, Johnson Tiles’ estimated Share of Search among tiles worldwide peaked at 21% in December 2025 and was lowest at 14.9% in June 2026.
  • Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide peaked at 4.5% in July 2026 and was lowest at 3% in November 2025.
  • Across the 11 months ending August 2026, Porcelanosa’s estimated Share of Search among tiles worldwide peaked at 3.6% in June 2026 and was lowest at 2.5% in November 2025.
  • Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide peaked at 2.5% in November 2025 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Johnson Tiles, Porcelanosa and Original Style held steady: their estimated Share of Search among tiles worldwide each moved less than 0.5 percentage points.

How did search popularity change for tiles worldwide in August 2026?

  1. In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 74.8% to 76.6%.

  2. In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.5% to 3.1%.

  3. Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Original Style worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How the Brand Demand Index is measured

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