Tiles:Which brands are most popular in search?
In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Topps Tiles76.6%
Johnson Tiles15.4%
Marazzi3.1%Porcelanosa2.5%
Fired Earth1.3%
Original Style1.1%
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Share of SearchLeaderboard
Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Topps Tiles, Johnson Tiles, Marazzi, Porcelanosa. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Johnson Tiles | Marazzi | Porcelanosa | Fired Earth | Original Style |
|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 15% | 3.7% | 3% | 2% | 1.3% |
| Nov 2025 | 75.7% | 15.2% | 3% | 2.5% | 2.5% | 1.1% |
| Dec 2025 | 69.8% | 21% | 4.2% | 2.8% | 1.2% | 1% |
| Jan 2026 | 75.8% | 15.2% | 3.7% | 3% | 1.3% | 0.87% |
| Feb 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| Mar 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Apr 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| May 2026 | 75.6% | 15.2% | 3.7% | 3% | 1.6% | 0.87% |
| Jun 2026 | 74.3% | 14.9% | 4.5% | 3.6% | 1.6% | 1% |
| Jul 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Aug 2026 | 76.6% | 15.4% | 3.1% | 2.5% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 165K | +22.2% | +1.8 points | |
| 2, held 2nd | 15.4% | 33.1K | +22.1% | +0.3 points | |
| 3, held 3rd | 3.1% | 6.6K | -18.5% | -1.4 points | |
| 4, held 4th | 2.5% | 5.4K | 0% | -0.5 points | |
| 5, held 5th | 1.3% | 2.9K | 0% | -0.3 points | |
| 6, held 6th | 1.1% | 2.4K | +26.3% | +0.1 points |
76.6%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
15.4%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
3.
Marazzi3.1%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
2.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.3%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands

Topps Tiles vs Johnson Tiles: compare search popularity
Topps Tiles vs Marazzi: compare search popularity
Topps Tiles vs Porcelanosa: compare search popularity

Johnson Tiles vs Marazzi: compare search popularity
Johnson Tiles vs Porcelanosa: compare search popularity

Marazzi vs Porcelanosa: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tiles worldwide?
6 brands
In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 76.6% estimated Share of Search within this set. Johnson Tiles is in 2nd place, 61.2 percentage points behind at 15.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 75% → 76.6% | 76.6%Aug 2026 | 69.8%Dec 2025 | 1st | |
| 15% → 15.4% | 21%Dec 2025 | 14.9%Jun 2026 | 2nd | |
| 3.7% → 3.1% | 4.5%Jul 2026 | 3%Nov 2025 | 3rd | |
| 3% → 2.5% | 3.6%Jun 2026 | 2.5%Nov 2025 | 4th | |
| 2% → 1.3% | 2.5%Nov 2025 | 1.2%Dec 2025 | 5th | |
| 1.3% → 1.1% | 1.3%Oct 2025 | 0.87%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide increased from 75% to 76.6%.
- Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide decreased from 3.7% to 3.1%.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide peaked at 76.6% in August 2026 and was lowest at 69.8% in December 2025.
- Across the 11 months ending August 2026, Johnson Tiles’ estimated Share of Search among tiles worldwide peaked at 21% in December 2025 and was lowest at 14.9% in June 2026.
- Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide peaked at 4.5% in July 2026 and was lowest at 3% in November 2025.
- Across the 11 months ending August 2026, Porcelanosa’s estimated Share of Search among tiles worldwide peaked at 3.6% in June 2026 and was lowest at 2.5% in November 2025.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide peaked at 2.5% in November 2025 and was lowest at 1.2% in December 2025.
- Across the 11 months ending August 2026, Johnson Tiles, Porcelanosa and Original Style held steady: their estimated Share of Search among tiles worldwide each moved less than 0.5 percentage points.
How did search popularity change for tiles worldwide in August 2026?
5 changes

In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 74.8% to 76.6%.

In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.5% to 3.1%.

Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Estimated monthly branded searches for Original Style worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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