Brandwave

Tile retailers:Which brands are most popular in search?

In August 2026, Topps Tiles was the most searched among tile retailers worldwide, with an estimated 165K branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Topps Tiles67.9%
  2. Tile Mountain20.4%
  3. Walls and Floors5%
  4. Tile Giant3.3%
  5. CTD Tiles2.2%
  6. Fired Earth1.2%

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Share of SearchLeaderboard

Compare the tile retailers people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tile retailers worldwide, by month

Share of Search by month for Topps Tiles, Tile Mountain, Walls and Floors, Tile Giant, CTD Tiles. The figures are in the table below the chart.

View monthly share of search table
MonthTopps TilesTile MountainWalls and FloorsTile GiantCTD TilesFired Earth
Oct 202563.5%19%5.7%7%3.1%1.7%
Nov 202567.1%16.5%4.9%6%3.3%2.2%
Dec 202565.3%19.7%4.8%5.9%3.2%1.1%
Jan 202665.1%19.5%5.8%5.8%2.6%1.1%
Feb 202665.8%19.7%5.9%4.8%2.6%1.2%
Mar 202665.6%19.7%4.8%5.9%2.6%1.4%
Apr 202666.1%19.8%4.8%5.9%2.2%1.2%
May 202667.7%20.3%5%3.3%2.2%1.5%
Jun 202666.9%20.1%4.9%4%2.7%1.4%
Jul 202664%23.5%4.7%3.8%2.6%1.4%
Aug 202667.9%20.4%5%3.3%2.2%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Topps Tiles

    67.9%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  2. 2.Tile Mountain

    20.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Tile Giant

    3.3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.CTD Tiles

    2.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Fired Earth

    1.2%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among tile retailers worldwide?

In August 2026, Topps Tiles was the most searched among tile retailers worldwide, with an estimated 165K branded searches and 67.9% estimated Share of Search within this set. Tile Mountain is in 2nd place, 47.5 percentage points behind at 20.4% Share of Search.

Global tile retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Topps Tiles63.5% → 67.9%67.9%Aug 202663.5%Oct 20251st
Tile Mountain19% → 20.4%23.5%Jul 202616.5%Nov 20252nd
Walls and Floors5.7% → 5%5.9%Feb 20264.7%Jul 20264th → 3rd
Tile Giant7% → 3.3%7%Oct 20253.3%May 20263rd → 4th
CTD Tiles3.1% → 2.2%3.3%Nov 20252.2%Apr 20265th
Fired Earth1.7% → 1.2%2.2%Nov 20251.1%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tile retailers worldwide increased from 63.5% to 67.9%.
  • Across the 11 months ending August 2026, Tile Mountain’s estimated Share of Search among tile retailers worldwide increased from 19% to 20.4%.
  • Across the 11 months ending August 2026, Walls and Floors’ estimated Share of Search among tile retailers worldwide decreased from 5.7% to 5%.
  • Across the 11 months ending August 2026, Tile Giant’s estimated Share of Search among tile retailers worldwide decreased from 7% to 3.3%.
  • Across the 11 months ending August 2026, CTD Tiles’ estimated Share of Search among tile retailers worldwide decreased from 3.1% to 2.2%.
  • Across the 11 months ending August 2026, Tile Mountain’s estimated Share of Search among tile retailers worldwide peaked at 23.5% in July 2026 and was lowest at 16.5% in November 2025.
  • Across the 11 months ending August 2026, Walls and Floors’ estimated Share of Search among tile retailers worldwide peaked at 5.9% in February 2026 and was lowest at 4.7% in July 2026.
  • Across the 11 months ending August 2026, Tile Giant’s estimated Share of Search among tile retailers worldwide peaked at 7% in October 2025 and was lowest at 3.3% in May 2026.
  • Across the 11 months ending August 2026, CTD Tiles’ estimated Share of Search among tile retailers worldwide peaked at 3.3% in November 2025 and was lowest at 2.2% in April 2026.
  • Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide peaked at 2.2% in November 2025 and was lowest at 1.1% in December 2025.
  • Across the 11 months ending August 2026, Walls and Floors rose from 4th to 3rd among tile retailers worldwide.
  • Across the 11 months ending August 2026, Tile Giant fell from 3rd to 4th among tile retailers worldwide.
  • Across the 11 months ending August 2026, Fired Earth held steady: its estimated Share of Search among tile retailers worldwide moved less than 0.5 percentage points.

How did search popularity change for tile retailers worldwide in August 2026?

  1. In August 2026, Topps Tiles gained estimated Share of Search among tile retailers worldwide, from 64% to 67.9%.

  2. In August 2026, Tile Mountain lost estimated Share of Search among tile retailers worldwide, from 23.5% to 20.4%.

  3. In August 2026, Tile Giant lost estimated Share of Search among tile retailers worldwide, from 3.8% to 3.3%.

  4. Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for CTD Tiles worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Walls and Floors worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How the Brand Demand Index is measured

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