Fired Earth vs Walls and Floors:Which is more popular by branded search?
In August 2026, Walls and Floors had more branded searches than Fired Earth among tile retailers worldwide. Walls and Floors was estimated to have 12.1K branded searches compared to Fired Earth’s 2.9K, and held a 5% Share of Search versus Fired Earth’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fired Earth or Walls and Floors?
Compare the tile retailers people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Walls and Floors, Fired Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Tile Mountain | Walls and Floors | Tile Giant | CTD Tiles | Fired Earth |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 19% | 5.7% | 7% | 3.1% | 1.7% |
| Nov 2025 | 67.1% | 16.5% | 4.9% | 6% | 3.3% | 2.2% |
| Dec 2025 | 65.3% | 19.7% | 4.8% | 5.9% | 3.2% | 1.1% |
| Jan 2026 | 65.1% | 19.5% | 5.8% | 5.8% | 2.6% | 1.1% |
| Feb 2026 | 65.8% | 19.7% | 5.9% | 4.8% | 2.6% | 1.2% |
| Mar 2026 | 65.6% | 19.7% | 4.8% | 5.9% | 2.6% | 1.4% |
| Apr 2026 | 66.1% | 19.8% | 4.8% | 5.9% | 2.2% | 1.2% |
| May 2026 | 67.7% | 20.3% | 5% | 3.3% | 2.2% | 1.5% |
| Jun 2026 | 66.9% | 20.1% | 4.9% | 4% | 2.7% | 1.4% |
| Jul 2026 | 64% | 23.5% | 4.7% | 3.8% | 2.6% | 1.4% |
| Aug 2026 | 67.9% | 20.4% | 5% | 3.3% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fired Earth and Walls and Floors comparison changed over the last 12 months?
3 findings
- Walls and Floors was ahead of Fired Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Walls and Floors’ estimated Share of Search among tile retailers worldwide moved from 5.7% to 5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for tile retailers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Walls and Floors worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fired Earth’s and Walls and Floors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fired Earth
1 branded search term
- fired earth tiles
Walls and Floors
1 branded search term
- walls and floors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.