Brandwave

Emser Tile vs Topps Tiles:Which is searched more?

In September 2026, Topps Tiles had more branded searches than Emser Tile among tiles worldwide. Topps Tiles had about 165,000 branded searches, while Emser Tile had 33,100. Topps Tiles made up 44.7% of all tile searches we track, and Emser Tile accounted for 9%. These are worldwide searches for English-language branded terms.

Share of searches among tiles worldwide in September 2026Is Emser Tile or Topps Tiles more popular in search?
Emser Tile9%33.1K searches
vs
Topps Tiles44.7%165K searches

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Is Emser Tile or Topps Tiles more popular in search?

Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Emser Tile and Topps Tiles among tiles worldwide, by month

Share of searches by month for Topps Tiles, Emser Tile. The figures are in the table below the chart.

View monthly share of searches table
MonthTopps TilesDaltileEmser TileJohnson TilesMSI SurfacesFired EarthMarazziOriginal StylePorcelanosa
Oct 202539.8%26.5%9.8%8%4.4%6.4%2%1.6%1.6%
Nov 202541.2%22.6%8.3%8.3%3.7%11.5%1.6%1.5%1.3%
Dec 202535.4%29.1%10.6%10.6%4.8%4.5%2.1%1.4%1.4%
Jan 202641.2%27.5%8.3%8.3%4.5%5.2%2%1.4%1.6%
Feb 202641.5%27.7%8.3%8.3%4.6%4.5%2%1.5%1.7%
Mar 202640.3%26.9%9.9%8.1%5.4%3.8%2.4%1.5%1.6%
Apr 202643.9%24.1%8.8%8.8%4.8%4%2.2%1.6%1.8%
May 202643.9%24.1%8.8%8.8%4.8%4.2%2.2%1.5%1.8%
Jun 202640.1%26.9%9.8%8%5.4%3.8%2.4%1.6%2%
Jul 202640.4%27.1%9.9%8.1%5.4%3.3%2.4%1.6%1.6%
Aug 202644.5%24.4%8.9%8.9%4.9%3.5%1.8%1.6%1.5%
Sep 202644.7%24.5%9%9%4%3.7%2.2%1.5%1.5%

How has the Emser Tile and Topps Tiles comparison changed over the last 12 months?

3 findings
  • Topps Tiles was ahead of Emser Tile in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emser Tile’s share of searches among tiles worldwide moved from 9.8% to 9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Topps Tiles’ share of searches among tiles worldwide moved from 39.8% to 44.7%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for tiles worldwide in September 2026?

2 changes
  1. Topps Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 40.1% to 44.7% in September 2026.

  2. Estimated monthly branded searches for Emser Tile worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emser Tile’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emser Tile

1 branded search term

  • emser tile

Topps Tiles

1 branded search term

  • topps tiles

How the Brand Demand Index is measured

Other head-to-heads among tiles

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Put your own brand in this comparison

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