Daltile vs Johnson Tiles:Which is more popular?
In September 2026, Daltile had more branded searches than Johnson Tiles among tiles worldwide. Daltile had about 90,500 branded searches, while Johnson Tiles had 33,100. Daltile made up 24.5% of all tile searches we track, and Johnson Tiles accounted for 9%. When we asked ChatGPT and Google AI Overviews about tiles, Daltile appeared in all three answers and Johnson Tiles in none.
Who do people search for more?
Daltile, about 3 searches for every 1 for Johnson Tiles
Who does AI mention more?
Daltile, mentioned in every answer we collected
Who does AI recommend more?
Daltile, the only one of the two named
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Top tiles in ChatGPT and Google AI Overviews
In three ChatGPT questions, Daltile appeared in all three answers. Johnson Tiles did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daltile3 of 3Named in 3 of 3 ChatGPT answers
- MSI Surfaces3 of 3Named in 3 of 3 ChatGPT answers
Marazzi3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers- Emser Tile2 of 3Named in 2 of 3 ChatGPT answers
Topps Tiles0 of 3Named in 0 of 3 ChatGPT answers
Johnson Tiles0 of 3Named in 0 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Original Style0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tiles
3 answers
Asked ChatGPT
“Which tile brand should I buy?”
Asked ChatGPT
“What are the best tile brands?”
Asked ChatGPT
“What's the best tile brand for a home renovation?”
Searched Google, AI Overview
“best tiles”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tiles”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Daltile or Johnson Tiles more popular in search?
This chart shows how often people search Google for Daltile and Johnson Tiles by name. Each line represents a brand's share of searches for all nine tiles we track, month by month, from English-language searches worldwide.
Share of searches by month for Daltile, Johnson Tiles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
How has the Daltile and Johnson Tiles comparison changed over the last 12 months?
3 findings
- Daltile was ahead of Johnson Tiles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide moved from 26.5% to 24.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Johnson Tiles’ share of searches among tiles worldwide moved from 8% to 9%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for tiles worldwide in September 2026?
2 changes
Johnson Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 8% to 9% in September 2026.
Estimated monthly branded searches for Daltile worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daltile’s and Johnson Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daltile
1 branded search term
- daltile
Johnson Tiles
1 branded search term
- johnson tiles
Other head-to-heads among tiles
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