Daltile vs MSI Surfaces:Which is more popular?
In September 2026, Daltile had more branded searches than MSI Surfaces among tiles worldwide. Daltile had about 90,500 branded searches, while MSI Surfaces had 14,800. Daltile made up 24.5% of all tile searches we track, and MSI Surfaces accounted for 4%. When we asked ChatGPT and Google AI Overviews about tiles, both Daltile and MSI Surfaces appeared in all three answers. Daltile was mentioned before MSI Surfaces in every answer.
Who do people search for more?
Daltile, about 6 searches for every 1 for MSI Surfaces
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Daltile, named ahead of MSI Surfaces in every answer
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Top tiles in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Daltile and MSI Surfaces showed up in all three answers. Daltile was listed before MSI Surfaces in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daltile3 of 3Named in 3 of 3 ChatGPT answers
- MSI Surfaces3 of 3Named in 3 of 3 ChatGPT answers
Marazzi3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers- Emser Tile2 of 3Named in 2 of 3 ChatGPT answers
Topps Tiles0 of 3Named in 0 of 3 ChatGPT answers
Johnson Tiles0 of 3Named in 0 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Original Style0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tiles
3 answers
Asked ChatGPT
“Which tile brand should I buy?”
Asked ChatGPT
“What are the best tile brands?”
Asked ChatGPT
“What's the best tile brand for a home renovation?”
Searched Google, AI Overview
“best tiles”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tiles”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Daltile or MSI Surfaces more popular in search?
This chart shows how often people search Google for Daltile and MSI Surfaces by name. Each line represents a brand's share of searches for all nine tiles we track, month by month, from English-language searches worldwide.
Share of searches by month for Daltile, MSI Surfaces. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
How has the Daltile and MSI Surfaces comparison changed over the last 12 months?
3 findings
- Daltile was ahead of MSI Surfaces in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide moved from 26.5% to 24.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, MSI Surfaces’ share of searches among tiles worldwide moved from 4.4% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for tiles worldwide in September 2026?
2 changes
In September 2026, MSI Surfaces lost share of searches among tiles worldwide, from 4.9% to 4%.
Estimated monthly branded searches for Daltile worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daltile’s and MSI Surfaces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daltile
1 branded search term
- daltile
MSI Surfaces
1 branded search term
- msi surfaces
Other head-to-heads among tiles
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