How popular isDaltile?
In September 2026, people searched for Daltile by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 24.5% of all global tile searches, placing Daltile second out of nine tiles. When we asked both ChatGPT and Google AI Overviews about tiles, Daltile appeared in all answers and was the most recommended of the nine.
Daltile is the second most searched of 9 competitors and the most recommended in AI answers.
Topps TilesShare of searches 44.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- DaltileShare of searches 24.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
- Emser TileShare of searches 9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Johnson TilesShare of searches 9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- MSI SurfacesShare of searches 4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top tiles in ChatGPT and Google AI Overviews
In three ChatGPT questions, Daltile appeared in all three answers. Daltile is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daltile3 of 3Named in 3 of 3 ChatGPT answers
- MSI Surfaces3 of 3Named in 3 of 3 ChatGPT answers
Marazzi3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers- Emser Tile2 of 3Named in 2 of 3 ChatGPT answers
- Topps Tiles0 of 3Named in 0 of 3 ChatGPT answers
- Johnson Tiles0 of 3Named in 0 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Original Style0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tiles
3 answers
Asked ChatGPT
“Which tile brand should I buy?”
Asked ChatGPT
“What are the best tile brands?”
Asked ChatGPT
“What's the best tile brand for a home renovation?”
Searched Google, AI Overview
“best tiles”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tiles”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which tiles compete with Daltile?
Share of searches by month for Topps Tiles, Daltile, Emser Tile, Johnson Tiles, MSI Surfaces, Fired Earth, Marazzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 165K | 0% | +0.2 points | |
| 2, held 2nd | 24.5% | 90.5K | 0% | +0.1 points | |
| 3, held 3rd | 9% | 33.1K | 0% | 0 points | |
| 4, held 4th | 9% | 33.1K | 0% | 0 points | |
| 5, held 5th | 4% | 14.8K | -18.2% | -0.9 points | |
| 6, held 6th | 3.7% | 13.5K | +5.5% | +0.2 points | |
| 7, held 7th | 2.2% | 8.1K | +22.7% | +0.4 points | |
| 8, held 8th | 1.5% | 5.5K | -8.3% | -0.1 points | |
| 9, held 9th | 1.5% | 5.4K | 0% | 0 points |
44.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.Daltile
24.5%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.7%
Held 6th. 13.5K estimated branded searches, +5.5% vs prior month. Share +0.2 points.
7.
Marazzi2.2%
Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
1.5%
Held 8th. 5.5K estimated branded searches, -8.3% vs prior month. Share -0.1 points.
1.5%
Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Daltile and its closest rivals
Every comparison with Daltile
8 comparisons
How has branded search demand for Daltile changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Daltile worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide decreased from 26.5% to 24.5%.
- Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide peaked at 29.1% in December 2025 and was lowest at 22.6% in November 2025.
How did search popularity change for tiles worldwide in September 2026?
6 changes
In September 2026, MSI Surfaces lost share of searches among tiles worldwide, from 4.9% to 4%.
Topps Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 40.1% to 44.7% in September 2026.
Johnson Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 8% to 9% in September 2026.
Estimated monthly branded searches for Fired Earth worldwide fell 49.2% over 12 measured months, from 26.6K to 13.5K in September 2026.
Estimated monthly branded searches for Emser Tile worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are Daltile’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Daltile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- daltile
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Is Daltile your brand?
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