Daltile vs Topps Tiles:Which is searched more?
In September 2026, Topps Tiles had more branded searches than Daltile among tiles worldwide. Topps Tiles had about 165,000 branded searches, while Daltile had 90,500. Topps Tiles made up 44.7% of all tile searches we track, and Daltile accounted for 24.5%. These are worldwide searches for English-language branded terms.
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Is Daltile or Topps Tiles more popular in search?
Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Topps Tiles, Daltile. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
How has the Daltile and Topps Tiles comparison changed over the last 12 months?
3 findings
- Topps Tiles was ahead of Daltile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide moved from 26.5% to 24.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Topps Tiles’ share of searches among tiles worldwide moved from 39.8% to 44.7%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for tiles worldwide in September 2026?
2 changes
Topps Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 40.1% to 44.7% in September 2026.
Estimated monthly branded searches for Daltile worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daltile’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daltile
1 branded search term
- daltile
Topps Tiles
1 branded search term
- topps tiles
Other head-to-heads among tiles
- Topps Tiles vs Emser Tile: compare search popularity
Topps Tiles vs Johnson Tiles: compare search popularity- Topps Tiles vs MSI Surfaces: compare search popularity
- Daltile vs Emser Tile: compare search popularity
- Daltile vs Johnson Tiles: compare search popularity
- Daltile vs MSI Surfaces: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.