Champion vs Corteiz:Which is more popular?
In September 2026, Corteiz had more branded searches than Champion among streetwear brands worldwide. Corteiz had about 368,000 branded searches, while Champion had 2,400. Corteiz made up 3.7% of all streetwear brand searches we track, and Champion accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Corteiz appeared in three of the five answers and Champion in none.
Who do people search for more?
Corteiz, about 153 searches for every 1 for Champion
Who does AI mention more?
Corteiz, mentioned in 3 of 5 answers, Champion in 0
Who does AI recommend more?
Corteiz, the only one of the two named
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Corteiz was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Champion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stüssy1st
Carhartt WIP2nd
Supreme3rd- Corteiz4th
Fear of God Essentials5th
Off-White6th
Aimé Leon Dore7th
Kith8th
Dickies9th
Champion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“What's the best streetwear brand for casual wear?”
Searched Google, AI Overview
“streetwear brands”
Searched Google, AI Overview
“streetwear for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Champion or Corteiz more popular in search?
This chart shows how often people search Google for Champion and Corteiz by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Corteiz, Champion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Champion and Corteiz comparison changed over the last 12 months?
3 findings
- Corteiz was ahead of Champion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Champion’s share of searches among streetwear brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands worldwide moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for streetwear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Champion’s and Corteiz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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