Brandwave

Brookfarm vs RXBAR:Which is more popular?

In October 2026, RXBAR had more branded searches than Brookfarm among granola bar brands worldwide. RXBAR had about 27,100 branded searches, while Brookfarm had 10. RXBAR made up 6.1% of all granola bar brand searches we track, and Brookfarm accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about granola bar brands, RXBAR appeared in two of the five answers and Brookfarm in none.

Among granola bar brands worldwide in October 2026

Who do people search for more?

RXBAR, about 2710 searches for every 1 for Brookfarm

RXBAR 27.1K searchesBrookfarm 10 searches

Who does AI mention more?

RXBAR, mentioned in 2 of 5 answers, Brookfarm in 0

RXBAR in 2 of 5Brookfarm in 0 of 5

Who does AI recommend more?

RXBAR, the only one of the two named

RXBAR first in 2Brookfarm never named

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RXBAR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brookfarm did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. Belvita–
  9. Kellogg's–
  10. +4 more
  11. Brookfarm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brookfarm or RXBAR more popular in search?

This chart shows how often people search Google for Brookfarm and RXBAR by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.

Brookfarm and RXBAR among granola bar brands worldwide, by month

Share of searches by month for RXBAR, Brookfarm. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%

Brookfarm sells other things too, so only its searches that name this product count here, like “brookfarm bars”.

How has branded search for Brookfarm and RXBAR changed worldwide over the last 12 months?

3 findings
  • RXBAR was ahead of Brookfarm in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Brookfarm’s share of searches among granola bar brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending October 2026, RXBAR’s share of searches among granola bar brands worldwide moved from 6.6% to 6.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for granola bar brands worldwide in October 2026?

2 changes

  1. In October 2026, RXBAR lost share of searches among granola bar brands worldwide, from 7.3% to 6.1%.

  2. Estimated monthly branded searches for Brookfarm worldwide fell 50% over 12 measured months, from 20 to 10 in October 2026.

How are Brookfarm’s and RXBAR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brookfarm’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brookfarm

1 branded search term

  • brookfarm bars

RXBAR

1 branded search term

  • rxbar

How the Brand Demand Index is measured

Other head-to-heads among granola bar brands

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