Brandwave

Article vs Freedom Furniture:Which is more popular?

In September 2026, Article and Freedom Furniture were level in searches among outdoor furniture brands worldwide, with an estimated 150K versus 165K branded searches, at 1.9% and 2.1% of the total. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Article appeared in three of the five answers and Freedom Furniture in none.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Freedom Furniture, about 10% more searches than Article

Freedom Furniture 165K searchesArticle 150K searches

Who does AI mention more?

Article, mentioned in 3 of 5 answers, Freedom Furniture in 0

Article in 3 of 5Freedom Furniture in 0 of 5

Who does AI recommend more?

Article, the only one of the two named

Article first in 3Freedom Furniture never named

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Article was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom Furniture did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Article or Freedom Furniture more popular in search?

This chart shows how often people search Google for Article and Freedom Furniture by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Article and Freedom Furniture among outdoor furniture brands worldwide, by month

Share of searches by month for Freedom Furniture, Article. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Article and Freedom Furniture comparison changed over the last 12 months?

3 findings

How did search popularity change for outdoor furniture brands worldwide in September 2026?

2 changes

  1. Freedom Furniture’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in September 2026.

  2. Estimated monthly branded searches for Article worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Article’s and Freedom Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Article

2 branded search terms

  • article furniture
  • article sofa

Freedom Furniture

1 branded search term

  • freedom furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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