How popular isArticle?
In September 2026, people searched for Article by name about 153,000 times worldwide, a 19.6% increase from the previous year. These searches made up 1.9% of all global outdoor furniture brand searches, placing Article fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about outdoor furniture brands, Article appeared in three of the five answers and was the fourth most recommended of the 13.
Article is the fifth most searched of 13 competitors and the fourth most recommended in AI answers.
BunningsShare of searches 53.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pottery BarnShare of searches 29.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Mitre 10Share of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Freedom FurnitureShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ArticleShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Article was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Article is the fourth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture brands
5 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy?”
Asked ChatGPT
“What are the best outdoor furniture brands?”
Asked ChatGPT
“What's the best outdoor furniture brand for a backyard patio?”
Searched Google, AI Overview
“best outdoor furniture”
Searched Google, AI Overview
“outdoor dining set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which outdoor furniture brands compete with Article?
Share of searches by month for Bunnings, Pottery Barn, Mitre 10, Freedom Furniture, Article. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 4.1M | +22.1% | +5.3 points | |
| 2, held 2nd | 29.1% | 2.2M | 0% | -2.9 points | |
| 3, held 3rd | 8.7% | 673K | 0% | -0.9 points | |
| 4, held 4th | 2.1% | 165K | 0% | -0.2 points | |
| 5, held 5th | 1.9% | 150K | 0% | -0.2 points | |
| 6, held 6th | 1.8% | 135K | 0% | -0.2 points | |
| 7, moved from 8th to 7th | 0.96% | 74K | 0% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.96% | 74K | -18.2% | -0.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.53% | 40.5K | -18.2% | -0.2 points | |
| 10, held 10th | 0.43% | 33.1K | -18.3% | -0.1 points | |
| 11, held 11th | 0.35% | 27.1K | -18.1% | -0.1 points | |
| 12, held 12th | 0.04% | 2.8K | -38.2% | 0 points | |
| 13, held 13th | 0.03% | 2.6K | -18.8% | 0 points |
1.
Bunnings53.1%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.3 points.
29.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -2.9 points.
3.
Mitre 108.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.1%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Article1.9%
Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.8%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Keter0.96%
Moved from 8th to 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
POLYWOOD0.96%
Moved from 7th to 8th. 74K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
9.
Hartman0.53%
Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.
Sunbrella0.43%
Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
11.
Kettler0.35%
Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
12.
Outer0.04%
Held 12th. 2.8K estimated branded searches, -38.2% vs prior month. Share 0 points.
13.
Neighbor0.03%
Held 13th. 2.6K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Article and its closest rivals
Every comparison with Article
24 comparisons
- Article vs Bunnings
- Article vs Freedom Furniture
- Article vs Mitre 10
- Article vs Pottery Barn
- Article vs Frontgate
- Article vs Keter
- Article vs POLYWOOD
- Article vs Hartman
- Article vs Sunbrella
- Article vs Kettler
- Article vs Floyd
- Article vs IKEA
- Article vs Nectar Sleep
- Article vs Thuma
- Article vs Zinus
- Article vs Outer
- Article vs Neighbor
- Article vs Castlery
- Article vs Sleep Number
- Article vs Avocado
- Article vs Saatva
- Article vs Emma Sleep
- Article vs Mellow
- Article vs Novilla
How has branded search demand for Article changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Article worldwide rose from 128K to 153K.
- Across the 12 months ending September 2026, Article’s share of searches among outdoor furniture brands worldwide increased from 1.4% to 1.9%.
- Across the 12 months ending September 2026, Article rose from 6th to 5th among outdoor furniture brands worldwide.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
6 changes
In September 2026, Bunnings gained share of searches among outdoor furniture brands worldwide, from 47.8% to 53.1%.
In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%.
In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%.
POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.
Freedom Furniture’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in September 2026.
In September 2026, Keter rose from 8th to 7th among outdoor furniture brands worldwide.
How are Article’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Article’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- article bed
- article furniture
- article sofa
Do you work for Article? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Article compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor furniture brands | 5th of 13 | 1.9% | Shown above |
| Bed frames | 6th of 13 | 0.86% | Show ranking |
Is Article your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.