Brandwave

Frigidaire vs Haier:Which is more popular?

In September 2026, Haier had more branded searches than Frigidaire among upright freezer brands worldwide. Haier had about 368,000 branded searches, while Frigidaire had 301,000. Haier made up 16.7% of all upright freezer brand searches we track, and Frigidaire accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Frigidaire appeared in four of the five answers and Haier in none.

Among upright freezer brands worldwide in September 2026

Who do people search for more?

Haier, about 22% more searches than Frigidaire

Haier 368K searchesFrigidaire 301K searches

Who does AI mention more?

Frigidaire, mentioned in 4 of 5 answers, Haier in 0

Frigidaire in 4 of 5Haier in 0 of 5

Who does AI recommend more?

Frigidaire, the only one of the two named

Frigidaire first in 4Haier never named

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances1st
  3. Hisense–
  4. Beko–
  5. LG–
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about upright freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frigidaire or Haier more popular in search?

This chart shows how often people search Google for Frigidaire and Haier by name. Each line represents a brand's share of searches for all seven upright freezer brands we track, month by month, from English-language searches worldwide.

Frigidaire and Haier among upright freezer brands worldwide, by month

Share of searches by month for Haier, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierFrigidaireGE AppliancesBosch
Oct 202531.2%20.9%17.9%17.1%11.4%1.3%0.2%
Nov 202536.5%20.1%14.4%16.4%11%1.5%0.21%
Dec 202531.6%21.1%15%21.1%9.4%1.6%0.22%
Jan 202631.1%20.8%17.9%17%11.4%1.5%0.22%
Feb 202629.9%20%21%16.4%10.9%1.5%0.24%
Mar 202627%18.1%23%18.1%12.1%1.6%0.22%
Apr 202628.5%19%16.5%23.3%10.4%2.1%0.22%
May 202632.3%17.7%15.3%21.6%11.8%1.1%0.21%
Jun 202635.5%19.5%13.8%19.5%10.7%0.79%0.16%
Jul 202632.4%21.6%15.4%17.7%11.8%0.87%0.18%
Aug 202629.3%19.6%20.6%16%13.1%1.2%0.2%
Sep 202630.5%20.4%17.5%16.7%13.6%1.2%0.2%

How has the Frigidaire and Haier comparison changed over the last 12 months?

3 findings
  • Haier was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among upright freezer brands worldwide moved from 11.4% to 13.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Haier’s share of searches among upright freezer brands worldwide moved from 17.1% to 16.7%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for upright freezer brands worldwide in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among upright freezer brands worldwide, from 16% to 16.7%.

  2. In September 2026, Frigidaire gained share of searches among upright freezer brands worldwide, from 13.1% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

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