Brandwave

Hisense vs LG:Which is searched more?

In September 2026, Hisense had more branded searches than LG among upright freezer brands worldwide. Hisense was estimated to have 673K branded searches compared to LG’s 386K, and held a 35.8% Share of Search versus LG’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among upright freezer brands worldwide in September 2026Which is more popular in search, Hisense or LG?
Hisense35.8%673K searches
vs
LG20.5%386K searches

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Which is more popular in search, Hisense or LG?

Compare the upright freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hisense and LG among upright freezer brands worldwide, by month

Share of Search by month for Hisense, LG. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoLGHaierBosch
Oct 202535.8%23.9%20.5%19.6%0.19%
Nov 202541.7%22.9%16.5%18.8%0.18%
Dec 202535.5%23.7%16.8%23.7%0.19%
Jan 202635.8%23.9%20.5%19.6%0.19%
Feb 202634.2%22.9%24%18.7%0.22%
Mar 202631.3%20.9%26.6%20.9%0.2%
Apr 202632.5%21.8%18.9%26.6%0.21%
May 202637.1%20.3%17.6%24.8%0.2%
Jun 202640.1%22.1%15.6%22.1%0.14%
Jul 202637.1%24.8%17.6%20.3%0.16%
Aug 202634.2%22.9%24%18.7%0.18%
Sep 202635.8%23.9%20.5%19.6%0.19%

How has the Hisense and LG comparison changed over the last 12 months?

  • Hisense was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among upright freezer brands worldwide held steady at 35.8%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among upright freezer brands worldwide held steady at 20.5%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for upright freezer brands worldwide in September 2026?

  1. In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 23.9% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among upright freezer brands worldwide, from 34.2% to 35.8%.

  3. In September 2026, LG lost estimated Share of Search among upright freezer brands worldwide, from 24% to 20.5%.

Other head-to-heads among upright freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hisense

1 branded search term

  • hisense

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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