Brandwave

Beko vs LG:Which is searched more?

In September 2026, Beko had more branded searches than LG among upright freezer brands worldwide. Beko was estimated to have 450K branded searches compared to LG’s 386K, and held a 23.9% Share of Search versus LG’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among upright freezer brands worldwide in September 2026Which is more popular in search, Beko or LG?
Beko23.9%450K searches
vs
LG20.5%386K searches

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Which is more popular in search, Beko or LG?

Compare the upright freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and LG among upright freezer brands worldwide, by month

Share of Search by month for Beko, LG. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoLGHaierBosch
Oct 202535.8%23.9%20.5%19.6%0.19%
Nov 202541.7%22.9%16.5%18.8%0.18%
Dec 202535.5%23.7%16.8%23.7%0.19%
Jan 202635.8%23.9%20.5%19.6%0.19%
Feb 202634.2%22.9%24%18.7%0.22%
Mar 202631.3%20.9%26.6%20.9%0.2%
Apr 202632.5%21.8%18.9%26.6%0.21%
May 202637.1%20.3%17.6%24.8%0.2%
Jun 202640.1%22.1%15.6%22.1%0.14%
Jul 202637.1%24.8%17.6%20.3%0.16%
Aug 202634.2%22.9%24%18.7%0.18%
Sep 202635.8%23.9%20.5%19.6%0.19%

How has the Beko and LG comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: LG took it in February 2026, Beko took it in April 2026, LG took it in August 2026, Beko took it in September 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among upright freezer brands worldwide held steady at 23.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among upright freezer brands worldwide held steady at 20.5%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for upright freezer brands worldwide in September 2026?

  1. In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 23.9% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among upright freezer brands worldwide, from 24% to 20.5%.

Other head-to-heads among upright freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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