Bosch vs Frigidaire:Which is more popular?
In September 2026, Frigidaire had more branded searches than Bosch among upright freezer brands worldwide. Frigidaire had about 301,000 branded searches, while Bosch had 4,480. Frigidaire made up 13.6% of all upright freezer brand searches we track, and Bosch accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Frigidaire appeared in four of the five answers and Bosch in none.
Who do people search for more?
Frigidaire, about 67 searches for every 1 for Bosch
Who does AI mention more?
Frigidaire, mentioned in 4 of 5 answers, Bosch in 0
Who does AI recommend more?
Frigidaire, the only one of the two named
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about upright freezer brands
5 answers
Asked ChatGPT
“Which upright freezer brand should I buy?”
Asked ChatGPT
“What are the best upright freezer brands?”
Asked ChatGPT
“What's the best upright freezer brand for extra frozen storage?”
Searched Google, AI Overview
“best upright freezer”
Searched Google, AI Overview
“small upright freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Frigidaire more popular in search?
This chart shows how often people search Google for Bosch and Frigidaire by name. Each line represents a brand's share of searches for all seven upright freezer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Frigidaire, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | LG | Haier | Frigidaire | GE Appliances | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 20.9% | 17.9% | 17.1% | 11.4% | 1.3% | 0.2% |
| Nov 2025 | 36.5% | 20.1% | 14.4% | 16.4% | 11% | 1.5% | 0.21% |
| Dec 2025 | 31.6% | 21.1% | 15% | 21.1% | 9.4% | 1.6% | 0.22% |
| Jan 2026 | 31.1% | 20.8% | 17.9% | 17% | 11.4% | 1.5% | 0.22% |
| Feb 2026 | 29.9% | 20% | 21% | 16.4% | 10.9% | 1.5% | 0.24% |
| Mar 2026 | 27% | 18.1% | 23% | 18.1% | 12.1% | 1.6% | 0.22% |
| Apr 2026 | 28.5% | 19% | 16.5% | 23.3% | 10.4% | 2.1% | 0.22% |
| May 2026 | 32.3% | 17.7% | 15.3% | 21.6% | 11.8% | 1.1% | 0.21% |
| Jun 2026 | 35.5% | 19.5% | 13.8% | 19.5% | 10.7% | 0.79% | 0.16% |
| Jul 2026 | 32.4% | 21.6% | 15.4% | 17.7% | 11.8% | 0.87% | 0.18% |
| Aug 2026 | 29.3% | 19.6% | 20.6% | 16% | 13.1% | 1.2% | 0.2% |
| Sep 2026 | 30.5% | 20.4% | 17.5% | 16.7% | 13.6% | 1.2% | 0.2% |
How has the Bosch and Frigidaire comparison changed over the last 12 months?
3 findings
- Frigidaire was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among upright freezer brands worldwide held steady at 0.2%, and its estimated monthly branded searches moved from 5.4K to 4.5K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among upright freezer brands worldwide moved from 11.4% to 13.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for upright freezer brands worldwide in September 2026?
2 changes
In September 2026, Frigidaire gained share of searches among upright freezer brands worldwide, from 13.1% to 13.6%.
Estimated monthly branded searches for Bosch worldwide fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
2 branded search terms
- bosch upright freezer
- bosch washer
Frigidaire
1 branded search term
- frigidaire
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