Beko vs GE Appliances:Which is more popular?
In September 2026, Beko had more branded searches than GE Appliances among upright freezer brands worldwide. Beko had about 450,000 branded searches, while GE Appliances had 27,100. Beko made up 20.4% of all upright freezer brand searches we track, and GE Appliances accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, GE Appliances appeared in four of the five answers and Beko in none.
Who do people search for more?
Beko, about 17 searches for every 1 for GE Appliances
Who does AI mention more?
GE Appliances, mentioned in 4 of 5 answers, Beko in 0
Who does AI recommend more?
GE Appliances, the only one of the two named
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about upright freezer brands
5 answers
Asked ChatGPT
“Which upright freezer brand should I buy?”
Asked ChatGPT
“What are the best upright freezer brands?”
Asked ChatGPT
“What's the best upright freezer brand for extra frozen storage?”
Searched Google, AI Overview
“best upright freezer”
Searched Google, AI Overview
“small upright freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beko or GE Appliances more popular in search?
This chart shows how often people search Google for Beko and GE Appliances by name. Each line represents a brand's share of searches for all seven upright freezer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beko, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | LG | Haier | Frigidaire | GE Appliances | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 20.9% | 17.9% | 17.1% | 11.4% | 1.3% | 0.2% |
| Nov 2025 | 36.5% | 20.1% | 14.4% | 16.4% | 11% | 1.5% | 0.21% |
| Dec 2025 | 31.6% | 21.1% | 15% | 21.1% | 9.4% | 1.6% | 0.22% |
| Jan 2026 | 31.1% | 20.8% | 17.9% | 17% | 11.4% | 1.5% | 0.22% |
| Feb 2026 | 29.9% | 20% | 21% | 16.4% | 10.9% | 1.5% | 0.24% |
| Mar 2026 | 27% | 18.1% | 23% | 18.1% | 12.1% | 1.6% | 0.22% |
| Apr 2026 | 28.5% | 19% | 16.5% | 23.3% | 10.4% | 2.1% | 0.22% |
| May 2026 | 32.3% | 17.7% | 15.3% | 21.6% | 11.8% | 1.1% | 0.21% |
| Jun 2026 | 35.5% | 19.5% | 13.8% | 19.5% | 10.7% | 0.79% | 0.16% |
| Jul 2026 | 32.4% | 21.6% | 15.4% | 17.7% | 11.8% | 0.87% | 0.18% |
| Aug 2026 | 29.3% | 19.6% | 20.6% | 16% | 13.1% | 1.2% | 0.2% |
| Sep 2026 | 30.5% | 20.4% | 17.5% | 16.7% | 13.6% | 1.2% | 0.2% |
How has the Beko and GE Appliances comparison changed over the last 12 months?
3 findings
- Beko was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands worldwide moved from 20.9% to 20.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among upright freezer brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for upright freezer brands worldwide in September 2026?
2 changes
In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 20.4% of the searches.
Estimated monthly branded searches for GE Appliances worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beko’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
1 branded search term
- beko
GE Appliances
1 branded search term
- ge microwave
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