Beko vs Frigidaire:Which is more popular?
In September 2026, Beko had more branded searches than Frigidaire among upright freezer brands worldwide. Beko had about 450,000 branded searches, while Frigidaire had 301,000. Beko made up 24.5% of all upright freezer brand searches we track, and Frigidaire accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Frigidaire appeared in four of the five answers and Beko in none.
Who do people search for more?
Beko, about 50% more searches than Frigidaire
Who does AI mention more?
Frigidaire, mentioned in 4 of 5 answers, Beko in 0
Who does AI recommend more?
Frigidaire, the only one of the two named
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about upright freezer brands
5 answers
Asked ChatGPT
“Which upright freezer brand should I buy?”
Asked ChatGPT
“What are the best upright freezer brands?”
Asked ChatGPT
“What's the best upright freezer brand for extra frozen storage?”
Searched Google, AI Overview
“best upright freezer”
Searched Google, AI Overview
“small upright freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beko or Frigidaire more popular in search?
This chart shows how often people search Google for Beko and Frigidaire by name. Each line represents a brand's share of searches for all seven upright freezer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beko, Frigidaire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Haier | Frigidaire | GE Appliances | LG | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 25.2% | 20.6% | 13.8% | 1.5% | 1% | 0.05% |
| Nov 2025 | 42.2% | 23.2% | 19% | 12.7% | 1.7% | 1.1% | 0.05% |
| Dec 2025 | 36.9% | 24.6% | 24.6% | 11% | 1.8% | 0.99% | 0.06% |
| Jan 2026 | 37.6% | 25.1% | 20.6% | 13.8% | 1.9% | 1% | 0.06% |
| Feb 2026 | 37.5% | 25.1% | 20.5% | 13.7% | 1.8% | 1.2% | 0.06% |
| Mar 2026 | 34.7% | 23.2% | 23.2% | 15.5% | 2.1% | 1.1% | 0.05% |
| Apr 2026 | 33.8% | 22.6% | 27.6% | 12.4% | 2.5% | 1.1% | 0.04% |
| May 2026 | 37.9% | 20.7% | 25.3% | 13.8% | 1.2% | 1% | 0.05% |
| Jun 2026 | 40.9% | 22.5% | 22.5% | 12.3% | 0.91% | 0.91% | 0.04% |
| Jul 2026 | 37.9% | 25.4% | 20.7% | 13.9% | 1% | 1% | 0.05% |
| Aug 2026 | 36.5% | 24.4% | 20% | 16.3% | 1.5% | 1.2% | 0.05% |
| Sep 2026 | 36.6% | 24.5% | 20% | 16.4% | 1.5% | 0.98% | 0.05% |
How has the Beko and Frigidaire comparison changed over the last 12 months?
3 findings
- Beko was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands worldwide moved from 25.2% to 24.5%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among upright freezer brands worldwide moved from 13.8% to 16.4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for upright freezer brands worldwide in September 2026?
2 changes
Frigidaire’s share of searches among upright freezer brands worldwide has gained ground for 3 months in a row, from 12.3% to 16.4% in September 2026.
Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beko’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
1 branded search term
- beko
Frigidaire
1 branded search term
- frigidaire
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