Brandwave

Rowenta vs Russell Hobbs:Which is more popular?

In September 2026, Rowenta had more branded searches than Russell Hobbs among steam iron brands worldwide. Rowenta had about 187,000 branded searches, while Russell Hobbs had 105,000. Rowenta made up 41.7% of all steam iron brand searches we track, and Russell Hobbs accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Rowenta appeared in all five answers and Russell Hobbs in none.

Among steam iron brands worldwide in September 2026

Who do people search for more?

Rowenta, about 78% more searches than Russell Hobbs

Rowenta 187K searchesRussell Hobbs 105K searches

Who does AI mention more?

Rowenta, mentioned in every answer we collected

Rowenta in 5 of 5Russell Hobbs in 0 of 5

Who does AI recommend more?

Rowenta, the only one of the two named

Rowenta first in 5Russell Hobbs never named

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rowenta appeared in all five answers. Russell Hobbs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rowenta1st
  2. Philips2nd
  3. CHI3rd
  4. Black+Decker4th
  5. Tefal5th
  6. Panasonic6th
  7. Russell Hobbs–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rowenta or Russell Hobbs more popular in search?

This chart shows how often people search Google for Rowenta and Russell Hobbs by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.

Rowenta and Russell Hobbs among steam iron brands worldwide, by month

Share of searches by month for Rowenta, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthRowentaPhilipsRussell HobbsTefalBlack+DeckerBoschPanasonicCHI
Oct 202542.7%19.7%29.2%4.3%1.6%1.2%0.7%0.57%
Nov 202549.5%15.5%27.6%4.2%1.2%0.92%0.55%0.55%
Dec 202546.3%15.8%31%3.9%1.2%0.79%0.63%0.51%
Jan 202648.4%16.5%27.5%4.1%1.5%0.88%0.66%0.53%
Feb 202642.9%19.7%29.2%4.3%1.6%1%0.69%0.57%
Mar 202642.2%20.7%28.1%5.1%1.2%1.1%0.83%0.67%
Apr 202644.2%21.7%24.7%5.4%1.3%1.2%0.87%0.7%
May 202648.6%20%22.8%4.9%1.5%1.1%0.64%0.53%
Jun 202653.2%18.1%20.7%4.5%1.3%0.97%0.73%0.48%
Jul 202652.1%19.5%20.2%4.4%1.6%0.95%0.71%0.47%
Aug 202641.5%24.4%23.3%6%2.2%1.3%0.8%0.53%
Sep 202641.7%24.5%23.5%6%1.8%1.2%0.8%0.53%

How has the Rowenta and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Rowenta was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rowenta’s share of searches among steam iron brands worldwide moved from 42.7% to 41.7%, and its estimated monthly branded searches moved from 219K to 187K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands worldwide moved from 29.2% to 23.5%, and its estimated monthly branded searches moved from 150K to 105K.

How did search popularity change for steam iron brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Russell Hobbs worldwide fell 29.7% over 12 measured months, from 150K to 105K in September 2026.

  2. Estimated monthly branded searches for Rowenta worldwide fell 14.6% over 12 measured months, from 219K to 187K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Rowenta’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rowenta

2 branded search terms

  • rowenta
  • rowenta irons

Russell Hobbs

3 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among steam iron brands

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