GNU vs Salomon:Which is more popular?
In September 2026, Salomon had more branded searches than GNU among snowboard brands worldwide. Salomon had about 1 million branded searches, while GNU had 201,000. Salomon made up 53.3% of all snowboard brand searches we track, and GNU accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about snowboard brands, GNU and Salomon each appeared in two of the five answers. Salomon was mentioned before GNU in every answer that named either.
Who do people search for more?
Salomon, about 5 searches for every 1 for GNU
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Salomon, named ahead of GNU in 2 of 2 answers
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Top snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GNU and Salomon were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Salomon was listed before GNU in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Burton1st
Capita2nd- Jones Snowboards3rd
Lib Tech4th- Salomon5th
Ride6th
GNU7th- Korua Shapes8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about snowboard brands
5 answers
Asked ChatGPT
“Which snowboard brand should I buy?”
Asked ChatGPT
“What are the best snowboard brands?”
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
Searched Google, AI Overview
“snowboard brands”
Searched Google, AI Overview
“all mountain snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GNU or Salomon more popular in search?
This chart shows how often people search Google for GNU and Salomon by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Salomon, GNU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
How has the GNU and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of GNU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GNU’s share of searches among snowboard brands worldwide moved from 16% to 10.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide moved from 35.7% to 53.3%, and its estimated monthly branded searches moved from 550K to 1M.
How did search popularity change for snowboard brands worldwide in September 2026?
2 changes
In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.
In September 2026, GNU lost share of searches among snowboard brands worldwide, from 14.5% to 10.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GNU’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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