Burton vs Ride:Which is searched more?
In September 2026, Ride had more branded searches than Burton among snowboard brands worldwide. Ride had about 450,000 branded searches, while Burton had 95,800. Ride made up 24% of all snowboard brand searches we track, and Burton accounted for 5.1%. These are worldwide searches for English-language branded terms.
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Is Burton or Ride more popular in search?
Compare the snowboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ride, Burton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
How has the Burton and Ride comparison changed over the last 12 months?
3 findings
- Ride was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s share of searches among snowboard brands worldwide moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 127K to 95.8K.
- Across the 12 months ending September 2026, Ride’s share of searches among snowboard brands worldwide moved from 29.2% to 24%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for snowboard brands worldwide in September 2026?
2 changes
In September 2026, Burton gained share of searches among snowboard brands worldwide, from 4.5% to 5.1%.
In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Burton’s and Ride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snowboard brands
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