GNU vs Ride:Which is more popular?
In September 2026, Ride had more branded searches than GNU among snowboard brands worldwide. Ride had about 450,000 branded searches, while GNU had 201,000. Ride made up 24% of all snowboard brand searches we track, and GNU accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about snowboard brands, Ride appeared in four of the five answers and GNU in two. Ride was mentioned before GNU in four out of five answers.
Who do people search for more?
Ride, about 2 searches for every 1 for GNU
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Top snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ride was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GNU was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ride was listed before GNU in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Burton1st
Capita2nd- Jones Snowboards3rd
Lib Tech4th
Salomon5th- Ride6th
GNU7th- Korua Shapes8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about snowboard brands
5 answers
Asked ChatGPT
“Which snowboard brand should I buy?”
Asked ChatGPT
“What are the best snowboard brands?”
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
Searched Google, AI Overview
“snowboard brands”
Searched Google, AI Overview
“all mountain snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GNU or Ride more popular in search?
This chart shows how often people search Google for GNU and Ride by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ride, GNU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
How has the GNU and Ride comparison changed over the last 12 months?
3 findings
- Ride was ahead of GNU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GNU’s share of searches among snowboard brands worldwide moved from 16% to 10.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Ride’s share of searches among snowboard brands worldwide moved from 29.2% to 24%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for snowboard brands worldwide in September 2026?
2 changes
In September 2026, GNU lost share of searches among snowboard brands worldwide, from 14.5% to 10.7%.
In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GNU’s and Ride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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