Brandwave

Ride vs Salomon:Which is searched more?

In September 2026, Salomon had more branded searches than Ride among snowboard brands worldwide. Salomon had about 1 million branded searches, while Ride had 450,000. Salomon made up 53.3% of all snowboard brand searches we track, and Ride accounted for 24%. These are worldwide searches for English-language branded terms.

Share of searches among snowboard brands worldwide in September 2026Is Ride or Salomon more popular in search?
Ride24%450K searches
vs
Salomon53.3%1M searches

Follow Ride vs Salomon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Ride or Salomon more popular in search?

Compare the snowboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ride and Salomon among snowboard brands worldwide, by month

Share of searches by month for Salomon, Ride. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

How has the Ride and Salomon comparison changed over the last 12 months?

3 findings
  • Salomon was ahead of Ride in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ride’s share of searches among snowboard brands worldwide moved from 29.2% to 24%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide moved from 35.7% to 53.3%, and its estimated monthly branded searches moved from 550K to 1M.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.

  2. In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ride’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ride

1 branded search term

  • ride

Salomon

1 branded search term

  • salomon shoes

How the Brand Demand Index is measured

Other head-to-heads among snowboard brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.