Capita vs Ride:Which is more popular?
In September 2026, Ride had more branded searches than Capita among snowboard brands worldwide. Ride had about 450,000 branded searches, while Capita had 90,500. Ride made up 24% of all snowboard brand searches we track, and Capita accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about snowboard brands, Capita appeared in all five answers and Ride in four. Capita was mentioned before Ride in every answer.
Who do people search for more?
Ride, about 5 searches for every 1 for Capita
Who does AI mention more?
Capita, mentioned in every answer we collected
Who does AI recommend more?
Capita, named ahead of Ride in every answer
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Top snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Capita appeared in all five answers. Ride was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Capita was listed before Ride in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Burton1st- Capita2nd
- Jones Snowboards3rd
Lib Tech4th
Salomon5th- Ride6th
GNU7th- Korua Shapes8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about snowboard brands
5 answers
Asked ChatGPT
“Which snowboard brand should I buy?”
Asked ChatGPT
“What are the best snowboard brands?”
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
Searched Google, AI Overview
“snowboard brands”
Searched Google, AI Overview
“all mountain snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Capita or Ride more popular in search?
This chart shows how often people search Google for Capita and Ride by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ride, Capita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
How has the Capita and Ride comparison changed over the last 12 months?
3 findings
- Ride was ahead of Capita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capita’s share of searches among snowboard brands worldwide moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Ride’s share of searches among snowboard brands worldwide moved from 29.2% to 24%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for snowboard brands worldwide in September 2026?
2 changes
In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.
Estimated monthly branded searches for Capita worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capita’s and Ride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snowboard brands
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