Athleta vs Under Armour:Which is more popular?
In September 2026, Under Armour had more branded searches than Athleta among leggings worldwide. Under Armour had about 3.4 million branded searches, while Athleta had 823,000. Under Armour made up 7.7% of all legging searches we track, and Athleta accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about leggings, Athleta appeared in four of the five answers and Under Armour in none.
Who do people search for more?
Under Armour, about 4 searches for every 1 for Athleta
Who does AI mention more?
Athleta, mentioned in 4 of 5 answers, Under Armour in 0
Who does AI recommend more?
Athleta, the only one of the two named
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Top leggings in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Under Armour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lululemon1st- Athleta2nd
CRZ YOGA3rd
Beyond Yoga4th
Gymshark5th
Alo Yoga6th
Nike–- Under Armour–
Sweaty Betty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leggings
5 answers
Asked ChatGPT
“Which leggings brand should I buy?”
Asked ChatGPT
“What are the best leggings brands?”
Asked ChatGPT
“What's the best leggings brand for everyday wear?”
Searched Google, AI Overview
“high waisted leggings”
Searched Google, AI Overview
“black leggings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Athleta or Under Armour more popular in search?
This chart shows how often people search Google for Athleta and Under Armour by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.
Share of searches by month for Under Armour, Athleta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Athleta | Sweaty Betty | Beyond Yoga | CRZ YOGA |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 7.2% | 8.7% | 3% | 1.7% | 0.68% | 0.35% | 0.23% |
| Nov 2025 | 46.8% | 28.3% | 12.8% | 6.9% | 2.4% | 1.7% | 0.55% | 0.34% | 0.23% |
| Dec 2025 | 45.7% | 32.6% | 8.1% | 8% | 2.3% | 2% | 0.76% | 0.32% | 0.22% |
| Jan 2026 | 52.2% | 26% | 7.9% | 7.8% | 2.7% | 1.9% | 0.62% | 0.47% | 0.32% |
| Feb 2026 | 52.7% | 25.6% | 8% | 7.7% | 2.7% | 1.9% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 56% | 22% | 8.2% | 8.1% | 2.3% | 2% | 0.64% | 0.33% | 0.4% |
| Apr 2026 | 52.1% | 25% | 9.3% | 7.6% | 2.7% | 1.9% | 0.59% | 0.45% | 0.45% |
| May 2026 | 52.6% | 25.2% | 7.7% | 7.6% | 3.2% | 2.3% | 0.59% | 0.38% | 0.46% |
| Jun 2026 | 51.9% | 25.2% | 9.4% | 7.6% | 2.2% | 2.3% | 0.6% | 0.38% | 0.38% |
| Jul 2026 | 53.1% | 25.8% | 7.9% | 7.8% | 2.3% | 1.9% | 0.49% | 0.38% | 0.38% |
| Aug 2026 | 53.1% | 25.5% | 7.8% | 7.7% | 2.7% | 1.9% | 0.59% | 0.38% | 0.46% |
| Sep 2026 | 52.7% | 25.6% | 7.8% | 7.7% | 2.7% | 1.9% | 0.6% | 0.46% | 0.46% |
How has the Athleta and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Athleta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among leggings worldwide moved from 8.7% to 7.7%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for leggings worldwide in September 2026?
1 change
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Athleta’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Athleta
1 branded search term
- athleta
Under Armour
1 branded search term
- under armour
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