Brandwave

Alo Yoga vs Athleta:Which is more popular?

In September 2026, Alo Yoga had more branded searches than Athleta among leggings worldwide. Alo Yoga had about 1.2 million branded searches, while Athleta had 823,000. Alo Yoga made up 2.7% of all legging searches we track, and Athleta accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about leggings, Athleta appeared in four of the five answers and Alo Yoga in one. Athleta was mentioned before Alo Yoga in every answer.

Among leggings worldwide in September 2026

Who do people search for more?

Alo Yoga, about 41% more searches than Athleta

Alo Yoga 1.2M searchesAthleta 823K searches

Who does AI mention more?

Athleta, mentioned in 4 of 5 answers, Alo Yoga in 1

Athleta in 4 of 5Alo Yoga in 1 of 5

Who does AI recommend more?

Athleta, named ahead of Alo Yoga in every answer

Athleta first in 4Alo Yoga never first

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athleta was listed before Alo Yoga in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Alo Yoga or Athleta more popular in search?

This chart shows how often people search Google for Alo Yoga and Athleta by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.

Alo Yoga and Athleta among leggings worldwide, by month

Share of searches by month for Alo Yoga, Athleta. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

How has the Alo Yoga and Athleta comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Athleta took it in June 2026, Alo Yoga took it in July 2026.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among leggings worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
  • Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for leggings worldwide in September 2026?

1 change

  1. Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Alo Yoga’s and Athleta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alo Yoga

5 branded search terms

  • alo activewear
  • alo clothing
  • alo leggings
  • alo yoga
  • aloyoga

Athleta

1 branded search term

  • athleta

How the Brand Demand Index is measured

Other head-to-heads among leggings

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